Sr Manager-ORM

Chandigarh University; Mohali; On-site; INR 2,500,000 - 3,800,000; Full time

Job summary

Chandigarh University is seeking a Senior Manager Online Reputation Management (ORM) to lead the institution's digital reputation strategy across online platforms from Mohali, Punjab. The role requires strong ORM expertise, crisis management, stakeholder engagement, and data-driven sentiment analysis.

You will oversee ORM campaigns, monitor brand mentions, and collaborate with marketing, content, and external agencies to safeguard and enhance the university’s online image.

Qualifications

• 8-12 years of experience in Online Reputation Management or related domains.
• Strong knowledge of ORM tools, Google Search Ecosystem, Social Listening Tools, Review Management Platforms, and Analytics Tools.
• Proven experience in handling reputation management and digital crisis situations.
• Excellent communication, stakeholder management, and leadership skills.
• Experience in Education, EdTech, Banking, Telecom, Healthcare, or Service Industries preferred.
• Bachelor's Degree required; MBA/PGDM preferred.

Responsibilities

• Develop and execute ORM strategies to strengthen the University's online reputation.
• Monitor and analyze brand mentions, reviews, and digital sentiment across search engines and social platforms.
• Lead reputation recovery and crisis management initiatives to mitigate negative publicity.
• Coordinate with internal teams and external agencies for ORM campaigns.
• Implement proactive engagement strategies to improve brand perception and visibility.
• Generate ORM reports, dashboards, and insights for leadership.

Skills

Online Reputation Management

Digital Marketing

Brand Management

Crisis Management

Stakeholder Engagement

Digital Sentiment Analysis

Education/EdTech

Education

Bachelor's Degree

MBA/PGDM

Tools

ORM Tools

Google Search Console

Social Listening Tools

Review Management Platforms

Analytics Tools

Job description

Job Title: Senior Manager ORM

Location: Mohali, Punjab

Experience: 8-12 Years

About the Role

Chandigarh University is seeking an experienced and result-oriented Senior Manager Online Reputation Management (ORM) to lead the institution's digital reputation strategy across various online platforms. The ideal candidate should possess strong expertise in ORM, brand monitoring, crisis management, stakeholder engagement, and digital sentiment analysis.

Job Responsibilities

• Develop and execute comprehensive ORM strategies to strengthen the University's online reputation.


• Monitor and analyze brand mentions, reviews, discussions, and digital sentiment across search engines, social media, forums, and review platforms.


• Lead reputation recovery and crisis management initiatives to mitigate negative publicity.


• Coordinate with internal stakeholders, digital marketing teams, content teams, and external agencies for ORM campaigns.


• Implement proactive engagement strategies to improve brand perception and visibility.


• Generate ORM reports, performance dashboards, and actionable insights for leadership.


• Manage online review platforms and ensure timely resolution of reputation-related concerns.


• Track industry trends, competitor activities, and emerging ORM tools and technologies.


• Lead and mentor the ORM team to achieve organizational objectives.

Required Skills & Qualifications

• 812 years of experience in Online Reputation Management, Digital Marketing, Brand Management, or related domains.


• Strong knowledge of ORM tools, Google Search Ecosystem, Social Listening Tools, Review Management Platforms, and Analytics Tools.


• Proven experience in handling reputation management and digital crisis situations.


• Excellent communication, stakeholder management, and leadership skills.


• Experience in Education, EdTech, Banking, Telecom, Healthcare, or Service Industries will be preferred.


• Bachelor's Degree required; MBA/PGDM preferred.