Sr. Manager -Marketing

Synergy Plus Business Consulting Group; Gurugram District; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Synergy Plus Business Consulting Group in Gurgaon is seeking a Sr. Marketing Manager to lead branding, content strategy, and digital marketing initiatives in the health care sector. You will drive messaging, oversee content across channels, and shape public relations to support business goals.

Responsibilities include social media strategy, community engagement, paid campaigns, email marketing, SEO/SEM, website optimization, and analytics-driven performance improvements.

Qualifications

• Must have strong branding and content planning capabilities.
• Experience shaping brand voice across channels.
• Proven ability to grow and engage online communities.

Responsibilities

• Brand Communication & Content Strategy: define messaging, maintain brand voice, manage content calendar and collateral; oversee PR & media relations.
• Social Media Management & Community: develop strategy, create content, respond to audience, manage paid social campaigns.
• Digital Marketing & Performance: plan and measure SEO/SEM, email marketing, display ads, analytics and reporting to drive conversions.

Skills

Brand communication

Content strategy

Social media management

Community management

Paid social

Digital marketing

Job description

Urgent requirement for Sr. Marketing Manager for Health Care Industry for Gurgaon location

Key Responsibilities

1. Brand Communication & Content Strategy

• Brand Guardian: Ensure all external and internal communications align with the company's core values, brand voice, and visual identity.
• Messaging Development: Define and maintain consistent key messaging across all platforms, content, and campaigns.
• Content Oversight: Manage the content calendar and strategy for the website, blog, press releases, case studies, and other marketing collateral, ensuring high-quality, engaging content that supports marketing goals.
• PR & Media Relations: Support the development and execution of public relations strategies, including managing media inquiries and press outreach.

2. Social Media Management & Community

• Strategy & Execution: Develop and implement a comprehensive social media strategy to increase brand awareness, drive engagement, and generate traffic across platforms (e.g., LinkedIn, Instagram, Facebook, X).
• Content Curation: Plan, create, and schedule daily, weekly, and monthly content (text, image, and video) that is relevant to our target audience.
• Community Management: Actively monitor social channels, respond to comments and messages in the brand voice, and engage with the online community to foster positive relationships.
• Paid Social: Manage the strategy, budget, execution, and optimization of paid social media advertising campaigns to drive specific marketing outcomes (e.g., lead generation, app installs, sales).

3. Digital Marketing & Performance

• Campaign Management: Plan, execute, and measure all digital marketing campaigns, including SEO/SEM, email marketing, display advertising, and affiliate marketing.
• Website Management: Collaborate with technical teams to ensure the website (including landing pages) is optimized for SEO, user experience (UX), and conversion rate optimization (CRO).
• Email Marketing: Develop and manage email marketing campaigns (newsletters, nurture sequences, promotional emails) to segment and engage audiences and drive conversions.
• Analytics & Reporting: Utilize tools like Google Analytics, social media insights, and CRM data to track key performance indicators (KPIs), analyze campaign performance, and provide actionable insights and recommendations.