Sr Manager / Manager - Marketing - Wealth Management

Merisis Wealth; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Merisis Wealth seeks a Marketing Manager to craft strategies that attract new customers aligned with our target segments. You will manage digital campaigns across social media, email, webinars, and content marketing.

You will use data analytics to track performance, refine strategies, and oversee digital assets including the website and apps. The role also includes offline outreach to deepen relationships with high-net-worth clients and to manage partnerships for lead generation.

Qualifications

• 5–7 years of relevant experience in financial services or agencies.
• Experience managing campaigns across media including email, WhatsApp, and SMM.
• Prior financial services experience is important.
• Strong analytical and verbal communication skills.
• Ability to take ownership and work under pressure.

Responsibilities

• Develop strategies to capture new customers in line with target segments.
• Manage and optimize digital campaigns across social media, email marketing, webinars, and content marketing.
• Utilize data analytics to track campaign performance, provide insights, and refine strategies.
• Responsible for our digital assets including our website, app, social media pages etc.
• Create offline strategies to deepen relationships with curated prospects and existing customers, direct mail campaigns, and events for high-net-worth individuals.
• Manage partnerships with relevant stakeholders, service providers. Develop ecosystem relationships to increase brand awareness and lead generation.
• Added responsibility of also managing the content for the investment banking business.

Skills

Campaign management

Digital marketing channels

Data analytics

Communication skills

Ownership & decision making

Team collaboration

Job description

Role & responsibilities

• 1. Create strategies to capture new customers which are in sync with the customer segments that we are targeting
• 2. Manage and optimize digital marketing campaigns including, social media, email marketing, webinars and content marketing.
• 3. Utilize data analytics to track campaign performance, provide insights, and refine strategies.
• 4. Responsible for our digital assets including our website, app, social media pages etc.
• 5. Create offline strategies of deepening relationships with curated prospects and existing customers, direct mail campaigns, and events targeting high-net-worth individuals.
• 6. Managing partnerships with relevant stakeholders, service providers. Manage and develop the ecosystem relationships to increase brand awareness, collaborate on lead generation and client acquisition.
• 7. Added responsibility of also managing the content for the investment banking business.

Preferred candidate profile

• Proven track record of managing campaigns across various media including emails, Whatsapp, SMM etc.
• 5 to 7 years of relevant experience either in Financial Services companies or in Agencies managing similar clients
• A prior experience of working in financial services is an important criteria.
• Strong analytical and communication skills.
• Decision making skills with strong sense of ownership and ability to work under pressure
• Team player with the ability to collaborate with others and should be able to work in a fast paced environment