Sr Executive - Strategy And Planning

VML; Mumbai; Hybrid; INR 1,200,000 - 1,800,000; Full time

Job summary

VML, part of WPP, invites an Executive – Strategy and Planning to join Mumbai team. You will monitor social culture, translate trends into content ideas, and collaborate with creative teams and senior strategists to keep client campaigns fresh and relevant.

The role requires 2–3 years of experience in social media planning or digital marketing, a bachelor’s in marketing or related field, and strong communication skills. This hybrid role offers creative collaboration across a global network.

Qualifications

• Approximately 2-3 years of experience in social media planning, content strategy, or related digital marketing role.
• Strong understanding of social platforms (TikTok, Instagram, YouTube, X/Twitter) and evolving formats.
• Ability to translate trends into actionable content recommendations for clients.
• Experience in collaborating with creative teams and senior strategists.
• Proactive, curious, and able to communicate trend insights clearly.
• Comfortable using native platform features and basic analytics tools.

Responsibilities

• Actively monitor social platforms to identify trends, viral content, and styles; translate insights into strategy and client recommendations.
• Maintain expert-level understanding of features across major social platforms and advise on best formats for reach and engagement.
• Contribute to content strategy and campaign development with fresh, on-trend ideas for diverse client portfolios.
• Immerse in online communities to uncover authentic insights informing content strategies.
• Scout competitive content and best-in-class campaigns to inspire trend-driven approaches.
• Assist in analyzing performance data to understand how content formats and trends drive outcomes.
• Collaborate with creative teams, community managers, and senior strategists to integrate insights into calendars and briefs.

Skills

Trend spotting

Platform fluency

Content ideation

Meta/creative strategy

Communication skills

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

Social analytics tools

Job description

Job Description:

Who We Are

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brandsto drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendys. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the worlds leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Role: Executive – Strategy and Planning

Location: Mumbai

This role is perfect for someone who lives and breathes social culture, possesses an innate understanding of "what works" online, and can translate emerging trends into compelling content ideas for our diverse client portfolio. Youll be instrumental in keeping our strategies fresh, innovative, and deeply relevant.

Roles & Responsibilities:

• Trend Spotting & Application:Actively monitor social media platforms (TikTok, Instagram Reels, YouTube Shorts, X/Twitter, etc.) to identify emerging trends, viral challenges, popular sounds, memes, and content styles. Translate these insights into actionable content ideas and strategic recommendations for clients.

• Platform & Format Expertise:Maintain an expert-level understanding of new and evolving features across all major social media platforms. Advise on optimal content formats (e.g., vertical video, carousels, interactive stickers, new ad units) and best practices for maximizing reach and engagement on each channel.

• Content Ideation & Brainstorming:Proactively contribute to content strategy and campaign development by bringing fresh, creative, and on-trend ideas to the table, ensuring our clients social presence is always cutting-edge.

• Cultural & Community Insights:Immerse yourself in specific online communities and subcultures relevant to our clients, uncovering authentic insights that can inform more resonant and engaging content strategies.

• Competitive & Inspirational Analysis:Regularly scout the social media landscape for examples of best-in-class content, successful trendjacking, and innovative campaigns from competitors and aspirational brands.

• Performance Analysis Support:Assist in analyzing social media performance data, focusing on how specific content formats, trend-driven initiatives, or platform features contributed to success (or learning opportunities).

• Cross-functional Collaboration:Work closely with creative teams, community managers, and senior strategists to ensure trend-driven insights are effectively integrated into content calendars and creative briefs.

• Presentation Support:Help prepare engaging presentations that showcase new social opportunities, trend analysis, and content recommendations for internal teams and clients.

Skills & Competencies:

• Experience:Approximately 2-3 years of experience in social media planning, content strategy, or a highly related digital marketing role, preferably within an agency setting or a fast-paced brand.

• Social Native & Trend Obsessed:A proven track record of identifying and understanding viral trends, new social media formats, and the nuances of online culture. Youre likely an early adopter of new social features.

• Creative & Innovative Thinking:Ability to generate fresh, unique, and effective content ideas that align with brand objectives and leverage current social opportunities.

• Platform Fluency:Deep, hands-on knowledge of how content performs on key platforms (especially TikTok, Instagram, YouTube, X/Twitter) and a keen awareness of their ever-changing algorithms and features.

• Communication Skills:Excellent written and verbal communication skills, with the ability to articulate trend insights and content concepts clearly and persuasively.

• Proactive & Curious:A self-starter who actively seeks out new information, is always learning, and challenges the status quo.

• Tool Familiarity:Comfortable using social media platforms natively and basic familiarity with social analytics tools.

• Education:Bachelors degree in Marketing, Communications, Digital Media, or a related field

We believe the best work happens when were together, fostering creativity, collaboration, and connection. Thats why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Requirements: