Sr Engineer Salesforce

Empower Retirement; Bengaluru; On-site; INR 1,600,000 - 2,300,000; Full time

Job summary

Empower Retirement in Bengaluru is seeking a Senior Engineer Salesforce Sales Cloud to design, build, and deliver scalable Sales Cloud capabilities across Leads, Accounts, Contacts, Campaigns, and Opportunities. You will own data models, automation, and integrations to boost sales productivity and pipeline visibility.

You will configure end-to-end lead lifecycle, create sales engagement journeys, dashboards, and forecasting insights, while collaborating with Sales, RM, Marketing, and IT CRM

Qualifications

• Strong experience delivering Salesforce Sales Cloud solutions.
• Experience with lead lifecycle and data modeling.
• Ability to build dashboards and forecasting insights.

Responsibilities

• Design and deliver Sales Cloud solutions across Leads, Accounts, Contacts, Campaigns, and Opportunities.
• Configure data model, fields, validation rules, and UI elements.
• Implement end-to-end lead lifecycle: capture, enrichment, scoring, routing.
• Create Sales engagement journeys and follow-up automation using Flow.
• Enable seller/productivity dashboards, forecasting, and pipeline insights.
• Manage Agentforce AI use cases and handoffs for sales teams.
• Enable Distributed Marketing integrations between Sales Cloud and Marketing Cloud.
• Automate processes with Flow, Apex, LWCs.
• Integrate Sales Cloud with data sources and tools for sync and auditability.
• Deliver actionable sales analytics and reports.
• Collaborate with Revenue, Data Science, Marketing, and IT CRM teams.

Skills

Sales Cloud

Salesforce

Lead management

Dashboards

Automation

Forecasting

CRM integration

Tools

Apex

LWCs

SOQL/SOSL

Flow

Job description

Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.

Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.

Sr Engineer Salesforce , Salesforce Sales Cloud

As a Sr Engineer Salesforce , specializing in Salesforce Sales Cloud, you'll play a pivotal role within the Marketing Campaign Delivery team by designing, building, and delivering innovative technology solutions that drive Sales enablement as well as Book of business growth for Relationship Managers across all B2B Workplace Segment. Total current user base is 1k+. You'll develop Salesforce solutions that help Sales and RM teams identify, prioritize, engage, qualify, and convert prospects and clients into leads while improving productivity, pipeline visibility, and over business goal attainment via goal-oriented dashboards, as well as coordinate with B2B campaign delivery teams, with an emphasis on driving efficiency, automation and integrations between Sales Cloud and Marketing Cloud.

PLATFORM FOCUS: SALESFORCE SALES CLOUD

This is a Salesforce Sales Cloud role. The position owns Sales Cloud configuration, development, automation, Distributed Marketing configuration and Agentforce capabilities.

What You'll Do

• Design and deliver Sales Cloud solutions. Configure (GenDev to UAT to Prod), develop, test, deploy, and support scalable, secure, resilient Salesforce Sales Cloud capabilities aligned with Empower's business and architectural strategies. Build and configure 'web to lead' infrastructure across various Empower products and key Sales Channels.
• Own the core sales data model and experience. Build solutions across Leads, Accounts, Contacts, Campaigns, Opportunities, Activities, and relevant custom objects, including fields, validation rules, Lightning pages, permissions, sharing, and user experience. Data load as needed for the business including Equilar, Brightscope, UpLead, National Account Firm and TPA lists.
• Configure the end-to-end lead lifecycle. Implement lead capture, enrichment, scoring and prioritization, assignment and routing, queues, status management, response-time workflows, duplicate controls, conversion, and handoff to Sales and Relationship Management.
• Create Sales Cloud prospecting journeys. Build Sales engagement cadences, work queues, guided tasks, email and call steps, and automated follow-up using Flow to support prioritized seller outreach.
• Build seller and book of business enablement capabilities. Deliver guided selling, Sales Path, in-app guidance, next-step recommendations, opportunity-stage governance, pipeline inspection, forecasting, and manager coaching insights via sales dashboards.
• Implement and manage ongoing Agentforce for Sales. Design AI use cases for prospecting, lead engagement, seller assistance, account and opportunity research, record updates, meeting preparation, pipeline insights, and sales coaching. Configure agent actions, prompt templates, grounding, guardrails, access controls, monitoring, and human handoffs. Leverage continuous learning to improve sales assistant functionality and drive efficiency for sales and Relationship Managers.
• Enable Distributed Marketing in Sales Cloud. Configure the CRM-side managed package, components, permissions, page layouts, campaign and Quick Send experiences, audience selection, personalization inputs, activity/engagement tracking, and data mappings for B2B users. Partner with Marketing Cloud delivery teams to support effective end-to-end integration, data flow, journey/campaign execution, personalization, and engagement tracking across Sales Cloud and Marketing Cloud Engagement.
• Automate and extend sales processes. Use declarative tools first, including Flow and approvals, and apply Apex, Lightning Web Components, SOQL/SOSL, platform events, and APIs when custom development is warranted.
• Integrate the sales technology ecosystem. Connect Sales Cloud with approved lead sources, data-enrichment services, email and calendar tools, telephony, sales intelligence, analytics, and downstream enterprise platforms while maintaining reliable synchronization and auditability.
• Deliver actionable sales analytics. Build reports and dashboards for lead response and conversion, prospect engagement, cadence effectiveness, seller activity, pipeline health, forecast accuracy, and solution adoption.
• Partner across the revenue organization. Collaborate with Sales, Relationship Management, Data Science, Marketing, Product, Architecture/IT CRM team, Data, Security