Sr. Copywriter

BC Web Wise; Maharashtra; On-site; INR 600,000 - 1,000,000; Full time

Job summary

A leading digital advertising agency in India is seeking a Senior Copywriter to craft persuasive copy across various digital platforms. You will collaborate with designers and marketers to translate brand strategies into engaging narratives while mentoring junior writers. Ideal candidates will have 3–5 years of experience in digital marketing or copywriting, a strong portfolio, and excellent command of English. This full-time position is based in the Mumbai Metropolitan Region, in a fast-paced, innovative work environment.

Qualifications

• 3–5 years of experience in advertising, digital marketing, or copywriting.
• Strong portfolio showcasing impactful work.
• Excellent command of English; knowledge of Hindi is a plus.

Responsibilities

• Lead the development of clear and persuasive copy across digital platforms.
• Mentor and guide junior writers, providing feedback.
• Manage multiple projects while meeting tight deadlines.

Skills

Advertising

Digital marketing

Copywriting

SEO best practices

Project management

Job description

BC Web Wise Pvt. Limited (BCWW) is a full‑service digital advertising agency specializing in diverse offerings such as website and content development, online marketing, social media and search marketing, and media planning and buying. The agency also handles video and animation production, along with their deployment, and excels in mobile marketing solutions. Additionally, BCWW provides state‑of‑the‑art outdoor digital installations powered by web‑based technologies, offering innovative solutions for brands. Known for its expertise and creative execution, BCWW is committed to delivering comprehensive digital strategies.

Key Responsibilities

• Lead the development of clear, compelling, and persuasive copy across digital platforms including websites, social media, ads, emails, blogs, and integrated campaigns.
• Translate brand strategy and briefs into strong creative ideas, narratives, and executions.
• Collaborate closely with designers, strategists, marketers, and account teams to bring concepts to life.
• Create impactful headlines, taglines, scripts, and CTAs that drive engagement and results.
• Review, edit, and proofread content to ensure quality, consistency, and adherence to brand tone.
• Mentor and guide junior writers, providing constructive feedback and maintaining creative standards.
• Stay updated with industry trends, platform best practices, and emerging formats, adapting copy accordingly.
• Incorporate SEO best practices where relevant without compromising creativity.
• Manage multiple projects simultaneously while meeting tight deadlines in a fast‑paced agency environment.

Requirements

• 3–5 years of experience in advertising, digital marketing, or copywriting (agency experience preferred).
• A strong portfolio showcasing impactful work across digital, social, and brand campaigns.
• Proven ability to write in multiple tones and styles based on brand guidelines.
• Excellent command of English (knowledge of Hindi or other languages is a plus).
• Experience working on digital‑first campaigns, social media, brand films, and integrated ideas.
• Strong conceptual thinking, attention to detail, and problem‑solving skills.
• Ability to handle multiple stakeholders and projects under tight timelines.

How to Apply

Share your resume and portfolio at [e-mail]

Ready to create work that stands out? Apply now and help us shape powerful brand stories.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing, Public Relations, and Writing/Editing

Industries

Advertising Services

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