Sr Content Developer

Elite Foods Pvt. Ltd.; Ernakulam; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Elite Foods Pvt. Ltd. in Kochi seeks a creative and experienced Sr.

Content Writer to produce engaging, brand-focused content across websites, blogs, social media and campaigns. With 5+ years of content writing experience (preferably FMCG/F&B), you will shape product stories, perform keyword research, optimize copy for SEO, and collaborate with Marketing, Design and Social Media teams to maintain consistent brand voice.

Qualifications

• 5+ years of relevant content writing experience, preferably in FMCG/F&B.
• Excellent writing, editing and communication skills.
• Strong knowledge of SEO and digital marketing.
• Experience with CMS and digital marketing tools.
• Strong understanding of social media and consumer behaviour.

Responsibilities

• Develop high-quality content for websites, blogs, social media and campaigns.
• Create content aligned with brand positioning and marketing objectives.
• Develop content for FMCG/F&B products including features and USPs.
• Conduct research on consumer behaviour and market trends.
• Develop content calendars and ensure timely delivery.
• Create SEO-friendly content and perform keyword research.
• Collaborate with Marketing, Design and Social Media teams.
• Maintain brand tone, messaging and guidelines.
• Proofread and edit content for accuracy and clarity.
• Monitor content performance and provide insights for improvement.

Skills

Content writing

Editing

SEO

CMS

Digital marketing

Social media

Research

Content calendar

Education

Bachelor's degree in English

Bachelor's degree in Journalism

Bachelor's degree in Marketing

Tools

CMS

Keyword research tools

Job description

Designation: Sr. Content Writer

Location: Kochi

Experience: 5+ Years

We are looking for a creative and experienced Sr. Content Writer to develop engaging, brand-focused content across digital platforms.

Key Responsibilities / KRA

• Develop high-quality content for websites, blogs, social media, email campaigns and advertisements.
• Create compelling content aligned with brand positioning, marketing objectives and target audience.
• Develop content for FMCG/F&B products, including product features, benefits and USPs.
• Conduct research on consumer behaviour, market trends and competitors.
• Develop and manage content calendars and ensure timely delivery.
• Create SEO-friendly content and conduct keyword research.
• Work closely with Marketing, Design and Social Media teams.
• Ensure consistency in brand tone, messaging and guidelines.
• Proofread and edit content for accuracy, grammar and clarity.
• Monitor content performance and provide insights and recommendations for improvement.
• Stay updated on digital marketing, social media, FMCG trends and content best practices.
• Ensure content complies with relevant FMCG/F&B regulations and guidelines.

Requirements

• 5+ years of relevant content writing experience, preferably in FMCG/F&B.
• Excellent writing, editing and communication skills.
• Strong knowledge of SEO and digital marketing.
• Experience with CMS and digital marketing tools.
• Strong understanding of social media and consumer behaviour.
• Creative, research-oriented and detail-focused.
• Ability to manage multiple projects and meet deadlines.
• Bachelor's degree in English, Journalism, Marketing or related field preferred.