Sr Area Sales Manager Lightings

Sturlite India; Jaipur; On-site; INR 350,000 - 700,000; Full time

Benefits offered by this job

Senior leadership role

Performance-based variable

Direct access to founding leadership

Build state organization from scratch

Job summary

Sturlite Electric Private Limited seeks a State Head to lead the Lighting business in the assigned state, owning revenue, profitability, and channel health. You will build the sales organization, define go-to-market strategies, and manage large accounts and distributors.

The role requires strong leadership, pricing formulation with corporate teams, and a track record of driving market expansion in a fast-growing FMEG company.

Qualifications

• Must have hands-on experience in state-level P&L ownership.
• Experience in building sales teams from ground up.
• Strong relationships with large accounts and distributors.
• Proven ability to design pricing and schemes with corporate teams.

Responsibilities

• Own state-level revenue, collection, and profitability targets across all product categories in Lighting division.
• Develop and execute the annual state business plan including territory coverage and channel expansion.
• Build and lead a high-performing sales team; handle hiring, development, and retention.
• Manage the state's key accounts, super-stockists, and strategic distributors at high engagement levels.
• Collaborate with corporate on price architecture, schemes, and new product launches for the state.
• Drive brand and product positioning in the state through influencer engagement and loyalty programs.

Skills

State P&L

Channel Management

Team Leadership

Key Account Management

Forecasting & Budgeting

Strategic Planning

Job description

Job Description

About Sturlite

Sturlite Electric Private Limited is a Bengaluru-headquartered Fast Moving Electrical Goods (FMEG) company operating across five high-growth categories: Lighting, Wires & Cables (Sturlite Voltedge), Switches, Solar (Zeovolt), and Health tech.

Sturlite is in an active growth-acceleration phase, with new category launches underway and a national footprint being rapidly built across India.

We are building a founder-led, performance-first sales culture with strong channel relationships, disciplined execution, and a long-term orientation toward market share leadership in electricals.

ROLE PURPOSE

The State Head is the senior-most sales leader for Sturlite's Lighting business in the assigned state. This role owns the full state-level P&L - revenue, collection, market share, and channel health. The State Head builds the sales organization, defines the go-to-market strategy, manages large key accounts, formulates pricing and schemes in collaboration with corporate, and leads a team of ASMs and Sales Executives.

KEY RESPONSIBILITIES

• Own state-level revenue, collection, and profitability targets across all product categories in the Lighting division
• Develop and execute the annual state business plan including territory coverage, channel expansion, and product mix strategy
• Build and lead a high-performing sales team (ASMs + SEs); own hiring, development, performance management, and retention
• Manage the state's key accounts, super-stockists, and strategic distributors at the highest relationship level
• Collaborate with corporate on scheme formulation, pricing architecture, and new product launches for the state
• Drive brand and product positioning in the state through influencer engagement, electrician loyalty programs, and institutional tie-ups
• Own state-level forecasting, MIS reporting, and credit discipline; elevate and resolve high-value collection disputes
• Identify and capture white spaces — new towns, new channels (institutions, project business, e-commerce) — to expand market presence
• Champion Dealer NPS in the state; ensure partner satisfaction and loyalty through structured engagement
• Coordinate with supply chain, logistics, and marketing to ensure execution excellence on launches and seasonal campaigns

FUNCTIONAL COMPETENCIES

State P&L Ownership, Channel Management, Team Leadership & Development, Credit & Collections Management, Key Account Management, Territory Strategy & Expansion, Forecasting & Budgeting, New Product Launch Management, Brand & Product Positioning Price & Scheme Formulation, Reporting & MIS Institutional / Project Business.

LEADERSHIP COMPETENCIES

• Builds and sustains high-performing, motivated sales teams in competitive, fast-moving markets
• Thinks strategically about market development while staying close to execution and field realities
• Strong stakeholder management - works collaboratively with cross-functional teams (supply chain, finance, marketing)
• Data-driven decision-maker: uses MIS, market intelligence, and competitive data to inform plans
• Entrepreneurial mindset - comfortable with ambiguity and capable of building processes from scratch

EXPERIENCE & BACKGROUND

• Industry Preference: Lighting | Wires & Cables | Switches | Switchgear | Appliances
• Prior Roles: State Head / RSM / Regional Manager / Senior ASM with state exposure
• Key Skills: State P&L, large team management, strategic channel development, senior stakeholder relationships

WHAT STURLITE OFFERS

• Senior leadership role with direct state P&L ownership from Day 1
• Attractive compensation: ₹ fixed + significant performance variable.
• Direct access to founding leadership team - a seat at the table in a high-growth FMEG company
• Opportunity to build a state organization ground up and leave a lasting market footprint
• Multi-category growth horizon: Lighting, Switchgear and Switches.