Sr. Analyst, SEO Excellence

Lowe's India; Bengaluru; On-site; INR 700,000 - 1,000,000; Full time

Job summary

Lowe's India is looking for a Senior Analyst – SEO Excellence to be based in Bengaluru. This role supports the SEO Excellence team in implementing SEO best practices and improving the documentation and measurement of SEO initiatives.

The ideal candidate should have at least 4 years of experience in SEO or digital marketing, with a Bachelor's degree in Engineering, Marketing, or Business Analytics. The position offers ample opportunities for professional growth in a collaborative environment.

Qualifications

• 4+ years of experience in SEO, digital marketing, content optimization, web analytics, or a related field.
• Experience in e‑commerce or digital product environments is a plus.
• Certifications in SEO, web analytics, experimentation, or digital marketing tools/platforms.

Responsibilities

• Support the execution of SEO best practices by maintaining documentation and process guides.
• Work with cross‑functional teams to implement SEO recommendations.
• Conduct audits and analyses to identify gaps in SEO implementation.
• Assist with SEO testing and experimentation.
• Create educational materials and support training for internal teams.

Skills

SEO fundamentals

Google Search Console

GA4

Adobe Analytics

Microsoft Office Suite

Education

Bachelor’s degree in Engineering, Marketing, or Business Analytics

Tools

SEO tools

Analytics tools

Job description

Job Summary

This position is based at our on‑site office in Bengaluru. The Senior Analyst – SEO Excellence supports the SEO Excellence team in driving consistent SEO best practices across the organization. This role focuses on helping improve how SEO, AEO, and emerging GEO initiatives are documented, measured, and scaled through reporting, audits, experimentation support, and cross‑functional coordination.

Roles & Responsibilities

• Support the execution of SEO best practices by maintaining documentation, playbooks, templates, and process guides.
• Work with cross‑functional teams to ensure SEO recommendations are reflected in briefs, workflows, and execution processes.
• Support the team in areas related to AEO and GEO, including structured data, content formatting, and search experience optimization.
• Conduct audits and analyses to identify gaps in implementation, compliance, and performance.
• Assist with SEO testing and experimentation by tracking hypotheses, documenting test details, validating set up, and summarizing results.
• Partner with analytics and SEO team members to turn findings into practical recommendations.
• Help create educational materials and support training or enablement sessions for internal teams.
• Stay current on search trends, platform changes, and new SEO developments, and share relevant learnings with the team.

Years of Experience

• 4+ years of experience in SEO, digital marketing, content optimization, web analytics, or a related field.
• Experience in e‑commerce, large websites, or digital product environments is a plus.

Required Minimum Qualifications

• Bachelor’s degree in Engineering, Marketing, or Business Analytics.

Preferred Qualifications

• Certifications in SEO, web analytics, experimentation, or digital marketing tools/platforms.
• Exposure to analytics, tag management, or SEO platforms commonly used in large organizations.

Skill Set Required

• Strong understanding of SEO fundamentals, including on‑page SEO, technical SEO basics, content optimization, internal linking, and site structure.
• Familiarity with analytics and SEO tools such as Google Search Console, GA4, Adobe Analytics, or similar platforms.
• Strong attention to detail and comfort working with spreadsheets, reports, and documentation.
• Good written and verbal communication skills.
• Ability to work collaboratively across teams and manage multiple assignments.
• Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.

Secondary Skills (desired)

• Familiarity with experimentation methodologies or testing platforms.
• Familiarity with building Confluence pages.
• Passion for building repeatable, scalable systems, and for enabling others through education, tools, and documentation.

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under state or local law.

Lowe’s wishes to maintain appropriate standards and integrity in meeting the requirements of the Information Technology Act’s privacy provisions.

Starting rate of pay may vary based on factors including position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.