Specialist - Marketing & Communications (Vyapaar)

Udhyam; Bengaluru; Hybrid; INR 600,000 - 900,000; Full time

Job summary

Udhyam Learning Foundation is seeking a dynamic Specialist – Marketing Communications in Bengaluru to lead marcom for nano-entrepreneur programs. You will craft compelling narratives, manage donor engagement, and collaborate across teams to raise program visibility and impact.

Ideal candidates have 2–4 years in marketing communications, strong storytelling, and proficiency in Kannada and/or Tamil. Hybrid work model with a focus on data-driven campaigns and content strategy.

Qualifications

• Masters or Bachelor's in media, communications, or journalism.
• 2–4 years in marketing communications.
• Experience with donor/funder communications is a plus.

Responsibilities

• Lead Marcom for individual programs and drive engagement with key stakeholders.
• Plan, create and distribute planned content pieces and measure engagement across media.
• Plan, execute and distribute impactful videos for program storytelling.
• Represent Marcom on team calls and collaborate with program teams.
• Support donor/partner engagement through planning and media coordination.
• Collaborate with the broader Marcom team to maximise impact.
• Use media metrics, CRM and dashboards to inform decisions and optimize campaigns.
• Track campaigns and prepare reports showing impact and reach.
• Contribute to monthly reporting and help achieve program goals.

Skills

Strong communication

Storytelling

Content writing

Creativity

Stakeholder management

Analytics

Project management

Kannada/Tamil language

Education

Master's / Bachelor's in media or communications

Tools

Adobe Creative Suite

Canva

Video editing basics

Job description

About Udhyam:

Udhyam Learning Foundation (Udhyam) is on a mission towards Making Bharat Entrepreneurial. We believe that entrepreneurship is a powerful way to channelize an individual’s potential. Entrepreneurship enables agency and allows an individual to work on their strengths while creating value for the world.

Our programs:

Udhyam Shiksha works on developing entrepreneurial mindsets among the youth and enabling them to achieve their potential, having impacted ~24,00,000 learners across 12 Indian states.

Udhyam Vyapaar focuses on nano businesses in India, and solving large problems faced by them, at scale; having already worked with 10000+ nano-entrepreneurs and enabling up to a 20-30% income uplift.

The goal for Udhyam is to build a thriving and supportive ecosystem, where every individual feels empowered to define their own path

We are seeking a dynamic and creative Specialist – Marketing Communications to join our Vyapaar team. In this impactful role, you will play a vital part in crafting compelling narratives that showcase the transformative power of our programs among the nano-entrepreneurs, thereby inspiring and forging bonds with funders, Civil Society Organisations, other ecosystem players, and nano-entrepreneurs. Join a team of passionate individuals who are committed to making a lasting difference in the lives of nano-entrepreneurs enabling them to earn a better livelihood. Together, let's enable a generation of entrepreneurs to have a brighter future.

Role:

• Lead Marcom for Individual Programs: Drive meaningful engagement and foster strong relationships with key stakeholders in the individual programs. Successfully plan and execute impactful communication strategies that enhance the visibility and success of these programs.
• Craft Compelling Content: Ensure timely and effective creation and distribution of planned content pieces, track and measure resultant engagement for different media used.
• Share Stories Through Impactful Videos: Plan, execute, and ensure effective distribution of videos targeting specific stakeholders. Bring the impact of Vyapaar programs to life through compelling and engaging video content.
• Build Strong Relationships: Represent Marcom on team calls and interactions, establishing a strong rapport with the program teams and work in a collaborative manner.
• Support Donor/Partner Engagement: Support FR/Partnership SPOC in planning and organizing the various donor/funder communication needs and engagements, across different media and including project visits or events.
• Collaborate for Maximum Impact: Maximize the impact of communication efforts through effective collaboration with the broader Marcom team.
• Data-Driven Decision Making: Utilize data-driven insights from media metrics, CRM and project dashboards to ensure effectiveness of all communication campaigns and activities. Leverage data to optimize stakeholder engagement strategies and drive program success.
• Track and Measure Success: Track campaigns and communication, create reports to demonstrate the effectiveness of campaigns. Continuously monitor and evaluate the impact of communication efforts and use data to refine strategies.
• Monthly Reporting and Goal Setting: Contribute to monthly reporting against set project or functional goals. Play a key role in achieving organizational goals.

Qualifications, Experience, and Skills:

• Education: Masters/ Bachelors (preferably in media, communications, journalism)
• Experience: 2-4 years relevant experience in marketing communications.

Must-Have Skills:

• Communication: A compelling storyteller with exceptional written and verbal communication skills.
• Writing: The ability to craft compelling narratives that resonate with stakeholders and effectively communicate program impact.
• Creativity: A creative mind with the ability to develop innovative and engaging communication strategies.
• People Skills: Strong interpersonal and relationship-building skills to foster strong relationships with stakeholders and colleagues.
• Analytics: Data-driven mindset with the ability to analyze data and use insights to optimize campaigns and program effectiveness.
• Project Management: Excellent project management skills with the ability to manage multiple projects and deadlines effectively.
• Proficiency in Kannada and/or Tamil

Good to Have Skills: Basic design skills in Adobe and/or Canva, basic video editing skills.

This role is based out of Bengaluru, and will be hybrid in nature in line with organisational policy.

Join Team Udhyam, and together, let's empower a generation of nano-entrepreneurs to build a brighter future!