Specialist, Digital Marketing

BNY; Pune District; On-site; INR 400,000 - 560,000; Full time

Job summary

BNY in Pune is seeking a Specialist, Digital Marketing to join our Marketing team. The role focuses on keeping the corporate website updated via Episerver CMS, executing email campaigns with Stoneshot, and managing intranet content.

You will also handle lead qualification in Salesforce, optimize SEO, and drive LinkedIn campaigns for institutional clients. The ideal candidate has 1–2 years in digital marketing within financial services, strong organization skills, and a proactive mindset to

Qualifications

• 1–2 years of digital marketing experience in financial services or a related field.
• Experience with website CMS (Episerver) and email marketing tools (Stoneshot).
• Strong organization, attention to detail, and ability to meet deadlines.

Responsibilities

• Website content management using Episerver CMS with regular updates and audit trails.
• Email marketing: manage sending factsheets and reports via Salesforce and Stoneshot.
• Intranet content management.
• Lead management: capture, qualify, nurture leads with Salesforce and marketing automation.
• SEO: implement and optimize strategies to drive qualified traffic.
• Plan and execute LinkedIn campaigns for institutional clients.

Skills

Digital marketing

CMS management

Email marketing

SEO

LinkedIn campaigns

Team collaboration

Tableau

Education

Bachelor’s/Master’s in Marketing or Finance

Tools

Episerver CMS

Salesforce

Stoneshot

Job description

We’re seeking a future team member for the role of Specialist, Digital Marketing, to join our Marketing team. This role is located in Pune.

Job Description

In this role, you’ll make an impact in the following ways:

• Website content management - make regular updates to the website using the Episerver Content Management System, ensuring accuracy and timeliness of update, and ensuring the appropriate process is followed and audit trail maintained. Complete quarterly checks to look for broken or missing information or out of date content - fixing any issues found where possible.
• Email marketing - manage the send of Insight’s regular factsheet and reporting emails using predefined lists stored in salesforce and Insight’s email marketing tool Stoneshot.
• Intranet content management.
• Lead management - capture, qualify, and nurture leads using Salesforce and marketing automation tools. Ensure data accuracy, compliance, and conversion tracking.
• Search engine optimization - responsible for implementing and optimizing SEO strategies to enhance the visibility of the company’s digital content and drive qualified traffic to the website.
• Plan and execute LinkedIn campaigns targeting institutional clients

To be successful in this role, we’re seeking the following:

• 1 to 2 years of relevant experience within digital marketing for an investment manager, investment bank or any other financial institution.
• The person should have experience of using website content management systems and email marketing tools. They must be well organized and able to manage their workload in order to meet specified deadlines. They should be able to follow processes and have strong attention to detail. Experience of working in financial services and complying with regulatory deadlines would be beneficial.
• The person should have the ability to think for themselves and use their initiative to suggest improvements or efficiencies in the process. Where gaps are identified they should be proactive in identifying the appropriate individuals to provide them with the information to fix their issue and should be politely persistent in ensuring it gets resolved.
• This role is important for ensuring that our website is kept up to date and presents a good impression to existing and prospective clients. It is also important for ensuring that clients regularly receive factsheets and other reporting information that they need on a timely basis. Failure to complete the designated tasks would reflect badly on Insight and it’s reputation.
• The person should have strong verbal and written communication. S/He will need to communicate with a number of internal teams so it is important the individual is personable as well as being assertive to ensure they get timely responses where required.
• Bachelors / Masters in Marketing or Finance
• Tableau proficiency - good to have

About Us

At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting‑edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.

Recognized as a top destination for innovators, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what is all about. Join us and be part of something extraordinary.

About The Team

At BNY, our culture speaks for itself, check out the latest BNY news at: BNY Newsroom & BNY LinkedIn

Here’s a Few Of Our Recent Awards

• America’s Most Innovative Companies, Fortune, 2025
• World’s Most Admired Companies, Fortune 2025
• “Most Just Companies”, Just Capital and CNBC, 2025

Our Benefits And Rewards

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay‑for‑performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.