Specialist - Business & Customer Analytics

METRO Global Solution Center IN; Maharashtra; On-site; INR 1,800,000 - 2,800,000; Full time

Benefits offered by this job

Career development opportunities

Friendly working atmosphere

Job summary

METRO GSC in Pune, India seeks a CRM & BI Expert to drive data-driven CRM initiatives, analyze data, generate insights, and provide actionable recommendations to improve commercial performance across international markets.

You’ll collaborate with marketing teams, data scientists, and CRM specialists across 21 countries, build Looker Studio dashboards, and automate CRM communications, integrating data from multiple sources while ensuring data quality.

Qualifications

• Bachelor's degree is mandatory.
• 5+ years' experience in the analysis and execution of CRM marketing campaigns.
• Experience with FMCG customer analytics and campaign performance.
• Proficiency in Excel/Access and BI tooling.

Responsibilities

• Analyzing customer behavior and campaign performance across 21 countries.
• Creating data visualizations and Looker Studio dashboards.
• Automating CRM communications and integrating data from multiple sources.
• Collaborating with marketing, data science, and CRM teams.

Skills

CRM analytics

Campaign analytics

Data-driven decisions

Analytical thinking

Education

Bachelor's degree

Tools

Looker Studio

BigQuery

SQL

GCP

Job description

Metro Global Solution Center (MGSC) is internal solution partner for METRO, a €31.6 Billion international wholesaler with operations in more than 30 countries. The store network comprises a total of 623 stores in 21 countries, of which 522 offer out-of-store delivery (OOS), and 94 dedicated depots. In 12 countries, METRO runs only the delivery business by its delivery companies (Food Service Distribution, FSD).
HoReCa and Traders are core customer groups of METRO. The HoReCa section includes hotels, restaurants, catering companies as well as bars, cafés and canteen operators. The Traders section includes small grocery stores and kiosks. The majority of all customer groups are small and medium-sized enterprises as well as sole traders. METRO helps them manage their business challenges more effectively.
MGSC, location wise is present in Pune (India), Düsseldorf (Germany) and Szczecin (Poland). We provide HR, Finance, IT & Business operations support to 31 countries, speak 24+ languages and process over 18,000 transactions a day. We are setting tomorrow’s standards for customer focus, digital solutions, and sustainable business models. For over 10 years, we have been providing services and solutions from our two locations in Pune and Szczecin. This has allowed us to gain extensive experience in how we can best serve our internal customers with high quality and passion. We believe that we can add value, drive efficiency, and satisfy our customers.
Website: https://www.metro-gsc.in
Company Size: 1000-1100
Headquarters: Pune, Maharashtra, India
Type: Privately Held
Inception: 2011

Job Description

As a CRM & BI Expert at METRO GSC, you will play a key role in supporting METRO’s global customer relationship management and business intelligence initiatives. You will support the shift toward data-driven, automated CRM by analysing data, generating insights, and providing actionable recommendations to improve commercial performance. This position requires strong analytical skills, attention to detail, and the ability to work collaboratively across teams and countries.

Role Overview

In this role, you will play a key part in driving data‑backed decision‑making and customer‑centric marketing across METRO’s global markets. You’ll work closely with international marketing teams, data scientists, and CRM specialists to analyze customer behavior, optimize communication journeys, and build intelligent reporting and automation tools. Your work will directly influence how 21 countries engage with millions of customers—transforming data into actionable insights, scalable processes, and impactful business outcomes.

Your Responsibilities

• Implementing projects in cooperation with marketing teams from 21 countries worldwide and the METRO Group headquarters in Düsseldorf
• Analyzing and preparing reports on executed marketing and customer-related activities
• Collaborating with the Data Science team
• Automating CRM communication processes
• Creating data visualizations (Looker Studio Mandatory)
• Participating in the development of tools and processes for customer communication management, including defining requirements for new functionalities
• Integrating data sets from multiple sources
• Ensuring high quality of processed and reported information

Qualifications

• Bachelor's degree is mandatory
• 5+ years' experience in the analysis and execution of CRM marketing campaigns, with an understanding of their specific characteristics
• Interest in customer behavior analysis within the FMCG sector
• Proficiency in Excel / Access
• Knowledge of SQL (BigQuery); experience with Google Cloud Platform (GCP)
• Experience in preparing data visualizations using BI tools
• Strong conceptual thinking and a creative, solution-oriented approach
• Excellent analytical skills
• Good command of English, allowing for effective daily communication within an international team
• Willingness to continuously learn and develop new competencies

Technical Requirements:

• Advance SQL (mandatory)
• BigQuery
• GCP, Cloud Storage
• Looker Studio / BI reporting/ Dashboard
• Customer Analytics / CRM Analytics / Marketing Analytics
• Experience analyzing customer behavior, campaign performance, dashboarding, and working with large datasets.

Additional Information

• Participation in international projects across 21 countries
• Exciting work in the dynamic environment of METRO, one of the leading global wholesale companies
• Real opportunities for creative input and implementing your own ideas and solutions
• Career development opportunities in various areas of modern retail operations
• Friendly and informal working atmosphere