Specialist - Business & Customer Analytics

Metromakro; Pune District; On-site; INR 1,300,000 - 2,100,000; Full time

Job summary

METRO is seeking a CRM Analytics professional to drive data‑backed decision making across 21 countries. You will collaborate with international marketing teams, data scientists, and CRM specialists to analyze customer behavior and optimize communication journeys.

The role emphasizes data visualization with Looker Studio, BigQuery, and GCP, plus automating CRM processes and creating scalable reporting tools. A Bachelor’s degree and 5+ years of CRM analytics experience are expected.

Qualifications

• Bachelor's degree mandatory.
• 5+ years' experience in CRM marketing analytics.
• Interest in customer behavior analysis in FMCG.
• Proficiency in Excel and Access.
• Strong SQL knowledge (BigQuery).
• Experience with Google Cloud Platform (GCP).
• Experience in data visualizations using BI tools.
• Strong analytical and creative problem solving.
• Good command of English for international teamwork.

Responsibilities

• Implement projects with marketing teams from 21 countries and METRO HQ.
• Analyze and prepare reports on marketing and customer activities.
• Collaborate with Data Science team.
• Automate CRM communication processes.
• Create data visualizations using Looker Studio.
• Define requirements for new CRM functionalities.
• Integrate data sets from multiple sources.
• Ensure high quality of processed and reported information.

Skills

Excel

Access

SQL

BigQuery

Looker Studio

BI reporting

Customer analytics

Analytical thinking

English communication

Education

Bachelor's degree

Tools

Looker Studio

BigQuery

GCP

Cloud Storage

Job description

In this role, you will play a key part in driving data‑backed decision‑making and customer‑centric marketing across METRO's global markets. You'll work closely with international marketing teams, data scientists, and CRM specialists to analyze customer behavior, optimize communication journeys, and build intelligent reporting and automation tools. Your work will directly influence how 21 countries engage with millions of customers-transforming data into actionable insights, scalable processes, and impactful business outcomes.

Your responsibilities

• Implementing projects in cooperation with marketing teams from 21 countries worldwide and the METRO Group headquarters in Düsseldorf
• Analyzing and preparing reports on executed marketing and customer-related activities
• Collaborating with the Data Science team
• Automating CRM communication processes
• Creating data visualizations (Looker Studio Mandatory)
• Participating in the development of tools and processes for customer communication management, including defining requirements for new functionalities
• Integrating data sets from multiple sources
• Ensuring high quality of processed and reported information

Qualifications and Requirements

• Bachelor's degree is mandatory
• 5+ years' experience in the analysis and execution of CRM marketing campaigns, with an understanding of their specific characteristics
• Interest in customer behavior analysis within the FMCG sector
• Proficiency in Excel / Access
• Knowledge of SQL (BigQuery); experience with Google Cloud Platform (GCP)
• Experience in preparing data visualizations using BI tools
• Strong conceptual thinking and a creative, solution-oriented approach
• Excellent analytical skills
• Good command of English, allowing for effective daily communication within an international team
• Willingness to continuously learn and develop new competencies

Technical Requirements:

• Advance SQL (mandatory)
• BigQuery
• GCP, Cloud Storage
• Looker Studio / BI reporting/ Dashboard
• Customer Analytics / CRM Analytics / Marketing Analytics
• Experience analyzing customer behavior, campaign performance, dashboarding, and working with large datasets.

• Participation in international projects across 21 countries
• Exciting work in the dynamic environment of METRO, one of the leading global wholesale companies
• Real opportunities for creative input and implementing your own ideas and solutions
• Career development opportunities in various areas of modern retail operations
• Friendly and informal working atmosphere