Specialist - Business & Customer Analytics

METRO/MAKRO; Pune District; Hybrid; INR 1,500,000 - 2,500,000; Full time

Job summary

Metro Global Solution Center (MGSC) is an internal partner for METRO, supporting CRM and BI initiatives across 21 countries. You will analyze data, generate insights, and recommend actions to improve commercial performance in a data-driven, automated CRM environment.

You will collaborate with marketing teams worldwide, prepare reports, automate CRM communications, and create data visualizations using Looker Studio and BigQuery on Google Cloud.

Qualifications

• Bachelor's degree is mandatory.
• 5+ years' experience in CRM marketing campaigns analysis.
• Interest in customer behavior analysis within FMCG.
• Proficiency in Excel / Access.
• Knowledge of SQL (BigQuery); experience with Google Cloud Platform (GCP).
• Experience in data visualizations using BI tools.
• Strong conceptual thinking and a creative, solution-oriented approach.
• Excellent analytical skills.
• Good command of English for international collaboration.
• Willingness to continuously learn and develop new competencies.

Responsibilities

• Implement projects with marketing teams from 21 countries and HQ in Düsseldorf.
• Analyze and report on marketing and customer activities.
• Collaborate with the Data Science team.
• Automate CRM communication processes.
• Create data visualizations (Looker Studio mandatory).
• Define requirements for new functionalities in CRM tools.
• Integrate data sets from multiple sources.
• Ensure high quality of processed and reported information.

Skills

Advanced SQL

BigQuery

CRM analytics

Marketing analytics

Data visualization

Looker Studio

Excel / Access

English communication

Education

Bachelor's degree

Tools

Looker Studio

Google Cloud Platform

Job description

Specialist - Business & Customer Analytics

• Full-time
• Work Model: Hybrid

Metro Global Solution Center (MGSC) is internal solution partner for METRO, a €31.6 Billion international wholesaler with operations in more than 30 countries. The store network comprises a total of 623 stores in 21 countries, of which 522 offer out-of-store delivery (OOS), and 94 dedicated depots. In 12 countries, METRO runs only the delivery business by its delivery companies (Food Service Distribution, FSD).
HoReCa and Traders are core customer groups of METRO. The HoReCa section includes hotels, restaurants, catering companies as well as bars, cafés and canteen operators. The Traders section includes small grocery stores and kiosks. The majority of all customer groups are small and medium-sized enterprises as well as sole traders. METRO helps them manage their business challenges more effectively.
MGSC, location wise is present in Pune (India), Düsseldorf (Germany) and Szczecin (Poland). We provide HR, Finance, IT & Business operations support to 31 countries, speak 24+ languages and process over 18,000 transactions a day. We are setting tomorrow’s standards for customer focus, digital solutions, and sustainable business models. For over 10 years, we have been providing services and solutions from our two locations in Pune and Szczecin. This has allowed us to gain extensive experience in how we can best serve our internal customers with high quality and passion. We believe that we can add value, drive efficiency, and satisfy our customers.

Website:https://www.metro-gsc.in
Company Size: 1000-1100
Headquarters: Pune, Maharashtra, India
Type: Privately Held
Inception: 2011

Job Description

Role Overview

As a CRM & BI Expert at METRO GSC, you will play a key role in supporting METRO’s global customer relationship management and business intelligence initiatives. You will support the shift toward data-driven, automated CRM by analysing data, generating insights, and providing actionable recommendations to improve commercial performance. This position requires strong analytical skills, attention to detail, and the ability to work collaboratively across teams and countries.

Your responsibilities

• Implementing projects in cooperation with marketing teams from 21 countries worldwide and the METRO Group headquarters in Düsseldorf
• Analyzing and preparing reports on executed marketing and customer-related activities
• Collaborating with the Data Science team
• Automating CRM communication processes
• Creating data visualizations(Looker Studio Mandatory)
• Participating in the development of tools and processes for customer communication management, including defining requirements for new functionalities
• Integrating data sets from multiple sources
• Ensuring high quality of processed and reported information

• Bachelor's degree is mandatory
• 5+ years' experience in the analysis and execution of CRM marketing campaigns, with an understanding of their specific characteristics
• Interest in customer behavior analysis within the FMCG sector
• Proficiency in Excel / Access
• Knowledge ofSQL (BigQuery);experience withGoogle Cloud Platform (GCP)
• Experience in preparing data visualizations using BI tools
• Strong conceptual thinking and a creative, solution-oriented approach
• Excellent analytical skills
• Good command of English, allowing for effective daily communication within an international team
• Willingness to continuously learn and develop new competencies

Technical Requirements

• Advance SQL (mandatory)
• BigQuery
• Customer Analytics / CRM Analytics / Marketing Analytics
• Experience analyzing customer behavior, campaign performance, dashboarding, and working with large datasets.
• Participation in international projects across 21 countries
• Exciting work in the dynamic environment of METRO, one of the leading global wholesale companies
• Real opportunities for creative input and implementing your own ideas and solutions
• Career development opportunities in various areas of modern retail operations
• Friendly and informal working atmosphere

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