Software Engineer II AI Creative

Framework Ventures; New Delhi; On-site; INR 900,000 - 1,700,000; Full time

Job summary

Zinnia is seeking an AI Creative & Experience Specialist to lead visual asset development across its digital ecosystem. You will blend creative vision with UX understanding to deliver brand-consistent imagery for landing pages, social, advertising, and programmatic channels.

The role requires writing prompts, optimizing AI outputs, collaborating with Marketing, Engineering, and Operations, and using tools like Midjourney, DALL-E, Firefly, and Runway to drive faster, smarter creative workflows.

Qualifications

• 3–8 years of experience in digital design, UX, or creative production.
• Strong knowledge of AI tools and workflows.
• Experience writing structured prompts and optimizing AI outputs.
• Working knowledge of UX principles and design best practices.
• Familiarity with marketing platforms (Meta, Google Ads, programmatic) and web CMS Contentful.

Responsibilities

• AI-Driven Content Creation: Develop high-quality visuals using AI image generation tools for landing pages, social platforms, programmatic advertising, and brand assets.
• Prompt Engineering: Write, test, and refine prompts to achieve outputs aligned with brand identity and performance goals.
• UX & Design Optimization: Partner with web and acquisition teams to support user experience improvements and visual testing.
• Creative Systems & Libraries: Establish reusable prompt libraries, templates, and design frameworks for consistent output.
• Cross-Functional Collaboration: Collaborate with Marketing, Engineering, and Operations to integrate assets into intelligent workflows.
• Performance Insights: Analyze creative performance data to identify trends and improve effectiveness.

Skills

AI content tools

Prompt engineering

UX principles

Marketing platforms

Contentful CMS

Visual storytelling

Communication skills

Tools

Midjourney

DALL-E

Firefly

Runway

Job description

WHO WE ARE

Zinnia is the leading technology platform for accelerating life and annuities growth. With innovative enterprise solutions and data insights, Zinnia simplifies the experience of buying, selling, and administering insurance products. All of which enables more people to protect their financial futures. Our success is driven by a commitment to three core values: be bold, team up, deliver value – and that we do. Zinnia has over $180 billion in assets under administration, serves 100+ carrier clients, 2500 distributors and partners, and over 2 million policyholders.

WHO YOU ARE

The AI Creative & Experience Specialist will lead the development and optimization of visual assets across Zinnia’s digital ecosystem using artificial intelligence. This role combines creative vision, UX understanding, and prompt engineering expertise to deliver high-quality, brand-consistent visuals for landing pages, social media, advertising, and programmatic channels. This position is foundational to Zinnia’s AI Innovation Team and will support multiple initiatives, from campaign-level design needs to strategic UX testing. The ideal candidate will blend creativity with technical fluency, enabling Marketing and Operations to execute faster, smarter, and more efficiently.

WHAT YOU’LL DO

• AI-Driven Content Creation: Develop high-quality visuals using AI image generation tools for landing pages, social platforms, programmatic advertising, and brand assets.
• Prompt Engineering: Write, test, and refine prompts to achieve optimal outputs aligned with Zinnia’s visual identity and performance goals.
• UX & Design Optimization: Partner with the web and acquisition teams to support user experience improvements, visual testing, and creative experimentation.
• Creative Systems & Libraries: Establish reusable prompt libraries, templates, and design frameworks for consistent output across campaigns and channels.
• Cross-Functional Collaboration: Collaborate with Marketing, Engineering, and Operations to integrate creative assets into intelligent workflows and digital experiences.
• Performance Insights: Analyze creative performance data to identify visual trends, test variations, and continuously improve creative effectiveness.

WHAT YOU’LL NEED

3-8 years of experience in digital design, UX, or creative production. Strong understanding of AI tools and workflows (e.g. Midjourney, DALL-E, Firefly, or Runway). Experience writing structured prompts and optimizing AI outputs. Working knowledge of UX principles and design best practices. Familiarity with marketing platforms (Meta, Google Ads, programmatic) and web CMS (Contentful preferred). Strong aesthetic sense with data-informed creative judgement. Excellent communication and documentation skills.

WHAT’S IN IT FOR YOU

At Zinnia, you collaborate with smart, creative professionals who are dedicated to delivering cutting-edge technologies, deeper data insights, and enhanced services to transform how insurance is done.

We are an Equal Opportunity employer committed to a diverse workforce. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability.