Social & Video Content Lead – IMDb India, IMDb India

Amazon Inc.; Mumbai; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

IMDb India is seeking a Social & Video Content Lead to own the editorial voice and content strategy across Instagram, X and YouTube, building a thriving community of entertainment professionals and fans. You will manage all social content—from posts to short-form videos—and guide production partners, turning insights into ideas and executing programs with IMDb standards.

You will lead the content roadmap, collaborate with agencies, and drive growth through data‑driven decisions, evolving

Qualifications

• 5+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements

Responsibilities

• Own IMDb India’s editorial voice and social/content strategy across Instagram, YouTube and X, regardless of format: editorial posts, statics, short‑form video, long‑form video, talent content or original programming.
• Build an integrated editorial calendar and content roadmap that balances always‑on social content, entertainment/cultural moments, talent, IMDb data/features, original programming and business priorities - using audience insights, platform trends, performance data and business priorities.
• Own the external agency/production ecosystem, overseeing that editors, producers and agencies are aligned to IMDb's creative standards and growth objectives; assess and reshape the current agency model where needed.
• Develop original content concepts and IPs for IMDb, including recurring YouTube series, social franchises and tentpole formats. Use IMDb’s unique data, product and entertainment expertise to create differentiated, ownable formats, rather than simply participating in trends.
• Own professional engagement and execution for social, including identifying opportunities, developing talent concepts and directing talent shoots and social collaborations.
• Own performance and learning, using engagement, watch time, retention, audience growth and other platform metrics to continually improve formats and programming.

Skills

Marketing experience

Data-driven decisions

Job description

Description

As a Social & Video Content Lead at IMDb, you will own IMDb India’s editorial voice and content strategy across Instagram, X & YouTube with the goal of building a strong community of entertainment professionals and fans. You will leverage IMDb’s data & features and be guided by audience interest. You will own all social content, regardless of content type, from everyday social posts and statics to short‑form video, talent‑led content and original programming.

You will work independently, managing agencies and production partners, taking ideas from insight → concept → treatment → production → launch → optimization. You will ensure the final output reflects IMDb’s voice and creative standards. You will translate business needs and make data‑driven decisions by understanding what is working, identify opportunities for growth and continually evolve our content strategy.

Key job responsibilities

Key job responsibilities

• Own IMDb India’s editorial voice and social/content strategy across Instagram, YouTube and X, regardless of format: editorial posts, statics, short‑form video, long‑form video, talent content or original programming.
• Build an integrated editorial calendar and content roadmap that balances always‑on social content, entertainment/cultural moments, talent, IMDb data/features, original programming and business priorities - using audience insights, platform trends, performance data and business priorities.
• Own the external agency/production ecosystem, overseeing that editors, producers and agencies are aligned to IMDb's creative standards and growth objectives; assess and reshape the current agency model where needed.
• Develop original content concepts and IPs for IMDb, including recurring YouTube series, social franchises and tentpole formats. Use IMDb’s unique data, product and entertainment expertise to create differentiated, ownable formats, rather than simply participating in trends.
• Own professional engagement and execution for social, including identifying opportunities, developing talent concepts and directing talent shoots and social collaborations.
• Own performance and learning, using engagement, watch time, retention, audience growth and other platform metrics to continually improve formats and programming.

About the team

With great power comes great responsibility... IMDb India team is responsible for meeting the needs of our audience in India and growing our customer base across fans and professionals. IMDb is the #1 movie destination in the world with more than 250 million unique monthly visitors. IMDb sits at the intersection of the entertainment, media, and technology inside the world’s most innovative and consumer-centric company – Amazon.com. IMDb employees enjoy the benefits of working for Amazon with the autonomy of working on a small, nimble team.

Basic Qualifications

• 5+ years of professional non-internship marketing experience

Preferred Qualifications

• Experience using data and metrics to drive improvements

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.