Social Media Strategist

NxtWave; Hyderabad; On-site; INR 400,000 - 600,000; Full time

Job summary

A leading educational company is seeking a Social Media Strategist to enhance engagement and brand visibility on campus. This role involves creating a content calendar, producing student-led content, and analyzing engagement metrics. Ideal candidates will have 1-3 years of experience in social media management and a flair for capturing the Gen-Z culture. Benefits include a full-time position and the opportunity for innovative digital marketing.

Qualifications

• 1-3 years of experience in social media, content creation, or community management.
• Ability to work independently on-ground while collaborating remotely.
• Deep understanding of Gen-Z culture, trends, and storytelling formats.

Responsibilities

• Build and execute the monthly content calendar for your campus.
• Work closely with students and in-house creators to shoot UGC & brand stories.
• Track performance of posts, reels, and campaigns weekly.

Skills

Social media management

Content creation

Community engagement

Basic editing skills

Tools

CapCut

Canva

VN

Job description

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HR Professional | M.A. English Literature | Published Author | Recruiter | Talent Management Enthusiast | Aspiring Scholar

ROLE: Social Media Strategist

As a Social Media Expert, you will be the face and voice of NIAT on-ground at one of our city campuses (Delhi, Pune, Jaipur,Kolhapur etc.). You’ll own everything from strategizing and executing the social media calendar to capturing the vibe of the campus through UGC and brand content. Think of it as part social media manager, part community builder, and part creative hustler.

WHAT YOU’LL OWN:

• Build and execute the monthly content calendar for your campus (Reels, Shorts, Stories, Posts)
• Collaborate with central marketing team for brand alignment & approvals
• Maintain aesthetic, tone, and platform consistency (Instagram, YouTube Shorts, LinkedIn, etc.)

2. Content Production (Brand + UGC)

• Work closely with students, faculty, and in-house creators to shoot UGC & brand stories
• Lead and coordinate shoot days: plan, schedule, get approvals, and get it done
• Edit or coordinate with editors for quick turnarounds and trend-led formats

3. Community Engagement

• Identify campus influencers and storytellers — amplify their voice
• Activate student communities via offline meetups, content tasks, and mini-campaigns
• Encourage and facilitate student-led content creation

4. Reporting & Insights

• Track performance of posts, reels, and campaigns weekly
• Suggest data-driven content tweaks to improve reach and engagement
• Share monthly reports with insights and next steps

YOU SHOULD APPLY IF YOU:

• Have 1–3 years of experience in social media, content creation, or community management
• Are a self-starter and content hustler — someone who can shoot on phone today and plan a campaign tomorrow
• Are deeply plugged into Gen-Z culture, trends, memes, and storytelling formats
• Can work independently on-ground, while collaborating with central marketing remotely
• Have basic editing skills (CapCut, VN, Canva, etc.) or know how to get things edited
• Are okay being on camera, behind the camera, or directing the camera

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Education Administration Programs

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