Social Media Strategist

Digikit; Bengaluru; On-site; INR 350,000 - 420,000; Full time

Job summary

Digikit, based in Bengaluru, is hiring a Social Media Strategist to drive brand awareness, engagement, and conversions across platforms. This on-site, full-time role partnerships with creative and content teams to plan calendars and optimize posts using data-driven insights.

You will monitor channels, analyze metrics, manage community engagement, and align social activity with broader campaigns while staying ahead of platform trends and emerging tools to strengthen Digikit’s client offerings.

Qualifications

• Strong SMO and social media marketing skills for multi-platform campaigns.
• Content strategy and clear messaging for cohesive narratives.
• Public relations and stakeholder communication to support client interactions.
• Experience with social media analytics tools and performance optimization.
• Ability to manage multiple projects and collaborate with cross-functional teams.
• Excellent English communication; regional language skills a plus.
• Bachelor’s degree in Marketing, Communications, or related field.

Responsibilities

• Monitor social channels and engagement metrics to optimize performance.
• Plan content calendars and collaborate with creative and content teams.
• Execute multi-platform campaigns and refine based on data-driven insights.
• Engage with online communities and manage brand reputation.
• Align social activity with broader marketing campaigns and client goals.
• Keep up with platform trends and emerging tools to enhance offerings.

Skills

Social media marketing

SMO

Content Strategy

Public Relations

Social Media Analytics

Team Collaboration

English Communication

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Meta Business Suite

LinkedIn analytics

Dashboards

Job description

Company Description

Digikit, part of Sub Media Group, is a customer-centric digital marketing agency that helps brands connect with audiences, grow their presence, and lead in their markets. Based in Bengaluru, the agency brings together experts across Digital Media, Data, Strategy, Creative, Content, and Technology to deliver measurable results. The team focuses on listening, analyzing, and building strategies that keep clients ahead of competitors. Digikit offers standout creative design, impactful social media strategy and management, and advanced digital solutions that support scalable growth for diverse brands.

Role Type : Full time & On-site

Experience : 1 to 2 years

Notice Period : Immediate to 15 days

CTC : 3.5 LPA to 4.2 LPA

Role Description

The Social Media Strategist is a full-time, on-site role based in Bengaluru. This role involves developing and executing social media strategies across platforms to drive brand awareness, engagement, and conversions. The Social Media Strategist will plan content calendars, collaborate with creative and content teams, and optimize posts using data-driven insights and best practices. Daily responsibilities include monitoring social media channels, analyzing performance metrics, managing community engagement, and aligning social activity with broader marketing campaigns. The role also requires staying updated on platform trends, competitor activity, and emerging tools to continually enhance Digikit’s social media offerings for clients.

Qualifications

• Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills to plan, execute, and refine multi-platform campaigns.
• Candidates should possess skills in Content Strategy and Communication to develop cohesive narratives, clear messaging, and engaging social content.
• Candidates should possess Public Relations and stakeholder communication skills to manage brand reputation and support client-facing interactions.
• Experience with social media analytics tools, reporting, and performance optimization (e.g., Meta Business Suite, LinkedIn analytics, third-party dashboards).
• Ability to work collaboratively with creative, copy, and account management teams, and to manage multiple projects and deadlines.
• Strong written and verbal communication skills in English; additional regional language proficiency is an advantage.
• Prior experience in a digital marketing agency or in-house social media role, preferably within brand-building or consumer-focused sectors.
• Bachelor’s degree in Marketing, Communications, Media Studies, or a related field, or equivalent practical experience.