Social Media Manager Content Writer

The DigiStory; Vadodara; On-site; INR 300,000 - 500,000; Full time

Job summary

The DigiStory seeks a proactive Social Media Manager Content Writer for a full-time, on-site role in Vadodara. You will plan and execute social content across platforms, crafting posts, captions, and short-form copy aligned with brand guidelines.

You’ll develop content calendars, collaborate with designers, optimize posts for reach and engagement, monitor channels, respond when needed, and track performance metrics to adapt strategies with insights.

Qualifications

• Experience in planning and executing social media content across platforms.
• Ability to write posts, captions, and short-form copy aligned with brand guidelines.
• Strong communication skills to collaborate with clients and internal teams.

Responsibilities

• Plan and execute social media content across multiple platforms, writing posts and captions.
• Develop content calendars and coordinate with designers for visuals.
• Optimize posts for reach and engagement using best practices.

Skills

Social Media Marketing

SMO

Content Strategy

Copywriting

Communication

Analytics

Trend Awareness

Project Management

SMM Experience

Education

Degree in Marketing/Communications

Tools

Analytics tools

Job description

Company Description

The DigiStory provides social media marketing services to a wide range of brands, focusing on delivering carefully crafted digital narratives. The team pays close attention to detail, refining every element of a brand’s online presence to ensure consistency and impact. Strategies are tailored to each client, with content and visuals adjusted until they fit seamlessly into the brand’s story. This commitment to precision and creativity enables The DigiStory to build distinctive, engaging social media identities for its clients.

Role Description

The Social Media Manager Content Writer is a full-time, on-site role based in Vadodara. This position is responsible for planning and executing social media content across multiple platforms, including writing posts, captions, and short-form copy aligned with brand guidelines. The role involves developing content calendars, collaborating with designers, and optimizing posts for reach and engagement using social media best practices. Daily tasks include monitoring channels, responding to comments and messages where required, tracking performance metrics, and adjusting strategies based on insights and trends. The individual will also coordinate with clients and internal teams to ensure that all content supports campaign objectives and overall marketing goals.

Qualifications

• Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills to manage platforms and enhance engagement.
• Candidates should possess Writing and Content Strategy skills to create compelling, targeted content and plan effective campaigns.
• Candidates should possess excellent Communication skills to collaborate with clients and internal teams and represent brand voices clearly.
• Candidates should possess familiarity with analytics tools and basic reporting skills to interpret performance data and refine strategies.
• Candidates should possess knowledge of current social media trends, platform features, and best practices, with the ability to adapt quickly.
• Candidates should possess strong organizational skills and attention to detail, with the ability to manage multiple projects and deadlines.
• Relevant experience in social media management, digital marketing, or content creation is preferred; a degree or certification in marketing, communications, or a related field is beneficial.