Social Media Manager

EC2 Consulting Solutions; Surat; On-site; INR 400,000 - 650,000; Full time

Job summary

EC2 Consulting Solutions seeks a dynamic Social Media & Content Specialist to lead the brand’s online presence in Surat. You will craft monthly content strategies, plan calendars, and produce engaging reels, posts, and stories that align with our branding.

You will research trends, manage influencer collaborations, and analyze performance to drive growth and engagement across platforms. Collaboration with marketing teams will be essential to execute campaigns and protect brand voice.

Qualifications

• Experience designing and executing social media strategies.
• Ability to plan monthly content calendars aligned with business goals.
• Strong skills in photography and videography to create engaging content.
• Proficiency in analytics to track reach and engagement and report insights.

Responsibilities

• Develop monthly content strategies aligned with business goals.
• Research industry trends, competitors, and audience behavior.
• Plan campaigns for product launches, sales, and brand awareness.
• Create monthly content calendars and plan reels, posts, stories, carousels, and lives.
• Shoot high-quality reels and product/lifestyle photographs; direct shoots as needed.
• Coordinate with photographers/videographers; ensure visuals align with brand aesthetic.
• Ideate content concepts and hooks; review edits before publishing.
• Identify creators, manage outreach, negotiations, barter/paid collaborations and ROI tracking.
• Respond to comments and DMs; engage followers and partner brands professionally.
• Increase followers organically and optimize posting times.
• Track metrics and prepare weekly/monthly reports; recommend improvements.
• Stay updated with platform trends and emerging opportunities.
• Execute giveaways and festive campaigns; coordinate with marketing teams.
• Maintain consistent branding and monitor customer sentiment.

Skills

Social media strategy

Content planning

Photography & videography

Creative direction

Influencer outreach

Community management

Analytics & reporting

Trend research

Campaign execution

Tools

Instagram

Facebook

YouTube

TikTok

Job description

1. Social Media Strategy

• Develop monthly content strategies aligned with business goals.
• Research industry trends, competitors, and audience behavior.
• Plan campaigns for product launches, sales, and brand awareness.

2. Content Planning & Management

• Create monthly content calendars.
• Plan reels, posts, stories, carousels, and lives.
• Ensure content matches the brand's tone and identity.
• Coordinate timely posting across platforms.

3. Content Creation, Photography & Videography

• Shoot high-quality reels for Instagram and other platforms.
• Click product, lifestyle, and behind-the-scenes photographs.
• Direct and capture content during shoots.
• Ensure visuals align with the brand aesthetic.
• Coordinate with photographers/videographers when required.

4. Creative Direction

• Ideate content concepts and hooks.
• Review and approve edits before publishing.

5. Influencer Marketing

• Identify creators, manage outreach, negotiations, barter/paid collaborations and ROI tracking.

6. Community Management

• Respond to comments and DMs, engage followers and partner brands professionally.

7. Social Media Growth

• Increase followers organically, improve engagement, create shareable content and optimize posting times.

8. Analytics & Reporting

• Track Reach, Impressions, Engagement Rate, Follower Growth, Website Clicks, Saves, Shares and Reel Views.
• Prepare weekly/monthly reports and recommend improvements.

9. Trend & Market Research

• Stay updated with platform trends, competitor activity and emerging content opportunities.

10. Campaign Execution

• Execute giveaways, festive campaigns, launches and coordinate with marketing teams.

11. Brand Reputation

• Maintain consistent branding, brand voice and monitor customer sentiment.