Social Media Manager

Amity University Mumbai; Navi Mumbai; On-site; INR 600,000 - 800,000; Full time

Job summary

A prestigious educational institution in Navi Mumbai is seeking a Human Resources Executive to enhance social media engagement and content production. This role requires managing various digital platforms, producing innovative video content, and collaborating with faculty and students. Candidates should have at least 5 years of experience in social media management and a Bachelor's degree in a relevant field. Join us to make a significant impact in the marketing domain of higher education.

Qualifications

• 5+ years of experience in social media management.
• Experience in video content production and familiarity with various social media platforms.
• Previous experience in a mid-sized or large media/publication company is a plus.

Responsibilities

• Manage assigned social media/digital platform.
• Build and maintain a content calendar.
• Collaborate with teams to source content for digital initiatives.
• Produce original video content for various channels.
• Manage the University's Student Ambassadors program.

Skills

Social media management

Content production

Video editing

Education

Bachelor's degree in Marketing or related domain

Job description

Human Resources Executive @Amity University | MIS | PGDM HR ’26

About the Role

• Day to day management of assigned social media / digital platform with an objective to scale them (engagement)
• Build and maintain a content calendar; ensure timely publishing and channel-specific optimization.
• Management of University Digital Club and student interns
• Collaborate with faculty, students, designers, agencies, marketing & admissions team to source content for digital initiatives.
• Work closely with the paid‑media team on content for campaigns and provide creative assets as required.
• Keep abreast of platform trends, creator formats, and algorithm shifts, propose experiments and new formats.
• Conceptualize, plan and produce original short‑ and long‑form video content for Instagram (Reels, Stories), YouTube (Shorts + long‑form), and other channels
• Own end‑to‑end video production: ideation, scripting/storyboarding, shooting coordination, editing, captioning, thumbnail creation and upload.
• Management of University’s Student Ambassadors program

Requirements

• Minimum a Bachelor’s degree in Marketing related domain.
• 5+ Years of experience in social media management.
• Previous experience in a mid‑sized or large media / publication company would be a plus.
• Experience in video content production and familiarity with various social media platforms.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing

Industries

Higher Education

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