Social Media Manager

Arcitech; Mumbai; On-site; INR 446,000 - 558,000; Full time

Benefits offered by this job

Portfolio building

Creative ownership

Accountability culture

Global growth

Job summary

Arcitech in Mumbai is seeking a Social Media Marketing Manager to oversee 3–5 brand accounts across multiple platforms. You will plan monthly calendars, craft platform-native captions, and guide designers and video editors from concept to publish.

You’ll develop tailored strategies per brand, apply industry trends, and analyze performance metrics to drive engagement and growth. A strong portfolio, proven multi-brand experience, and an active personal presence are required.

Qualifications

• : 2–4 years of hands-on social media marketing experience (agency or multi-brand strongly preferred).
• : Proven experience managing 3–5 brand accounts simultaneously — portfolio required.
• : Cross-industry exposure across at least two sectors (e.g. tech, F&B, lifestyle, retail, real estate, healthcare).
• : Exceptional writing skills with the ability to adapt voice and tone across brands and platforms.
• : Deep understanding of how each platform works — algorithms, formats, and audience expectations.
• : Confident reading and interpreting social media analytics.
• : Ability to deliver high-quality work under pressure across multiple accounts, consistently.
• : An active and strategic personal social media presence (mandatory — we will review it before your first interview).
• : Experience with influencer or brand ambassador programmes.

Responsibilities

• Plan and manage monthly content calendars for 3–5 brand accounts across Instagram, Facebook, LinkedIn, and X
• Develop tailored content strategies for each brand based on their audience, goals, and platform behaviour
• Write captions, hooks, and headlines that are platform-native and built to perform
• Direct briefs for designers and video editors — concisely and without ambiguity
• Oversee short-form video, reels, carousels, and stories from concept to publish
• Stay ahead of platform algorithm updates and apply trends proactively
• Track and analyse performance metrics — reach, engagement, follower growth, and conversions
• Present clear, actionable performance reports to internal stakeholders
• Coordinate across designers, copywriters, videographers, and account managers
• Manage community interaction — comments, DMs, and audience engagement

Skills

Social media marketing

Content strategy

Copywriting

Analytics

Portfolio

Multi-brand management

Platform knowledge

Influencer experience

Tools

Meta Ads Manager

LinkedIn Campaign Manager

Canva

Adobe Express

CapCut

Job description

Company - Arcitech. AIPay: ₹40,000.00 - ₹50,000.00 per month. Job description:

About the Role

We're looking for a Social Media Marketing Manager who can handle multiple brand accounts simultaneously — across different industries and audiences — with the discipline of a strategist and the instincts of a content creator.

This is a role for someone who holds themselves accountable without being asked, treats every deadline as non-negotiable, and understands that great social media management is about building brands — not just managing platforms.

What You'll Own

• Plan and manage monthly content calendars for 3–5 brand accounts across Instagram, Facebook, LinkedIn, and X
• Develop tailored content strategies for each brand based on their audience, goals, and platform behaviour
• Write captions, hooks, and headlines that are platform-native and built to perform
• Direct briefs for designers and video editors — concisely and without ambiguity
• Oversee short-form video, reels, carousels, and stories from concept to publish
• Stay ahead of platform algorithm updates and apply trends proactively
• Track and analyse performance metrics — reach, engagement, follower growth, and conversions
• Present clear, actionable performance reports to internal stakeholders
• Coordinate across designers, copywriters, videographers, and account managers
• Manage community interaction — comments, DMs, and audience engagement

What We're Looking For

• 2–4 years of hands-on social media marketing experience (agency or multi-brand strongly preferred)
• Proven experience managing 3–5 brand accounts simultaneously — portfolio required
• Cross-industry exposure across at least two sectors (e.g. tech, F&B, lifestyle, retail, real estate, healthcare)
• Exceptional writing skills with the ability to adapt voice and tone across brands and platforms
• Deep understanding of how each platform works — algorithms, formats, and audience expectations
• Confident reading and interpreting social media analytics
• Ability to deliver high-quality work under pressure across multiple accounts, consistently
• An active and strategic personal social media presence (mandatory — we will review it before your first interview)
• Good to Have
• Experience with Meta Ads Manager or LinkedIn Campaign Manager
• Familiarity with Canva, Adobe Express, or CapCut
• Prior experience at a digital marketing or creative agency
• Experience working with influencers or brand ambassador programmes
• Cross-cultural content experience or international brand exposure

What We Offer

• Multi-brand, multi-industry exposure from day one — you'll build more experience here in a year than most do in three
• Creative ownership — you think, ideate, and lead, not just execute
• Real accountability culture with creative freedom and room to grow
• A portfolio-building environment that accelerates your career globally