Social Media Manager

Pepper; Mumbai; On-site; INR 900,000 - 1,200,000; Full time

Job summary

Pepper is building one of India's strongest AI-first content brands, and social media is at the center of that story. We're looking for a Social Media Manager who can own Pepper's presence across LinkedIn, Instagram, X, YouTube, and emerging platforms.

You'll shape Pepper's social voice, build campaigns that grow reach and engagement, and work closely with design, content, SEO/GEO, video, and marketing teams to make Pepper a brand people recognize instantly.

Qualifications

• 3–5+ years of experience managing social media for a B2B SaaS, startup, media, or content-first brand.
• Excellent copywriting and storytelling for social formats.
• Strong understanding of LinkedIn-first brand building across platforms.
• Experience collaborating with designers and video editors.

Responsibilities

• Own Pepper's social media identity across platforms.
• Plan, create, publish, and optimize content across LinkedIn, Instagram, X, YouTube, Threads, and others.
• Lead social campaigns around product launches, webinars, events, and partnerships.
• Brief creatives and review assets with design and video teams.
• Build engagement with founders, creators, marketers, customers, and AI ecosystem.
• Track performance and experiment with formats and AI-powered workflows.

Skills

Social media strategy

Copywriting

Brand building

Analytics & insights

Collaboration with designers

Tools

AI tools

Video editing

Job description

Pepper is building one of India's strongest AI-first content brands, and social media is at the center of that story. We're looking for a Social Media Manager who can own Pepper's presence across LinkedIn, Instagram, X, YouTube, and emerging platforms - turning our ideas, product launches, customer stories, events, and AI POVs into content people genuinely want to engage with.

This is not a scheduling or community management role. You'll shape how Pepper shows up online, define our social voice, build campaigns that grow reach and engagement, and work closely with design, content, SEO/GEO, video, and marketing teams to make Pepper a brand people recognize instantly.

Think brand strategist meets social storyteller - someone who understands internet culture, startup ecosystems, and B2B SaaS marketing, while still being hands-on enough to write captions, brief creatives, and jump into launch-day content.

What you'll own

Social media branding and strategy

Own Pepper's social media identity across platforms. Define the tone, messaging, and content pillars that make Pepper's brand feel consistent, memorable, and relevant.

End-to-end social content

Plan, create, publish, and optimize content across LinkedIn, Instagram, X, YouTube, Threads, and other relevant channels. Translate product launches, blogs, newsletters, customer stories, and industry insights into engaging social-first content.

Campaigns and launches

Lead social campaigns around product launches, AI Native, webinars, events, reports, partnerships, and company announcements. Ensure every campaign has a strong narrative across formats and platforms.

Work closely with designers, video editors, copywriters, and marketers to brief creatives, review assets, and ensure everything aligns with Pepper's brand guidelines.

Community and engagement

Build meaningful engagement with founders, creators, marketers, customers, and the AI ecosystem. Monitor conversations, respond where needed, and identify opportunities to join relevant industry discussions.

Performance and experimentation

Track engagement, reach, follower growth, content performance, and campaign impact. Continuously experiment with formats, hooks, trends, and AI-powered workflows to improve results.

Who you are

• 3-5+ years of experience managing social media for a B2B SaaS, startup, media, or content-first brand.
• Strong understanding of LinkedIn-first brand building, while being equally comfortable creating content for Instagram, X, and YouTube.
• Excellent copywriting and storytelling skills with an eye for what performs on social.
• Experience collaborating with designers and video editors to create high-quality visual content.
• Familiar with AI tools and social content workflows, and excited to experiment with them.
• Comfortable working in a fast-paced, collaborative, in-office environment with cross-functional teams.

What we're looking for

• Experience building and growing a brand's organic social presence.
• Strong understanding of content strategy, audience engagement, and social analytics.
• Ability to identify trends without compromising brand voice.
• Experience creating content calendars and managing publishing workflows.
• A portfolio showcasing social campaigns, brand pages, or content that delivered measurable engagement or growth.

Reference points

We're looking for someone who appreciates the editorial sharpness of The Ken and Finshots, combined with the brand personality and internet-native marketing of companies like CRED, Zerodha, Razorpay, Swiggy, and Notion.

If you've helped build a social brand that startup founders, marketers, or creators genuinely follow and engage with, you'll fit right in.