Social Media Manager

Aditya Group India; Kolkata Metropolitan Area; On-site; INR 420,000 - 620,000; Full time

Job summary

Aditya Group India in Kolkata seeks a creative Social Media Manager with a passion for interior design to craft visually-driven content. You will manage daily posts, plan calendars, and maintain brand cohesion across platforms.

The role requires at least 1 year of related experience, a portfolio, and strong English copywriting. You will collaborate with designers and photographers to showcase projects and growth of the design community.

Qualifications

• Minimum 1 year as Social Media Manager in interiors or home/lifestyle brands.
• Portfolio showcasing interior design or aesthetics-focused content.
• Strong visual sense for spatial composition, materials, lighting, and design trends.
• Proficiency in Canva, CapCut, Photoshop, Premiere Pro (or similar).
• Excellent English copywriting and communication skills.
• Self-motivated, detail-oriented, and able to manage multiple projects and deadlines.
• Basic photography and video editing skills are highly preferred.

Responsibilities

• Plan, create, and schedule daily content across platforms (Instagram, Facebook, LinkedIn).
• Develop content calendars aligned with project launches and campaigns.
• Write captions reflecting the brand voice—sophisticated and design-literate.
• Coordinate shoots with designers, photographers, and videographers.
• Edit short-form video content (Reels, Shorts) using mobile or desktop tools.
• Design on-brand graphics and templates in Canva or Adobe suite.
• Monitor analytics and KPI trends; optimize content monthly.
• Engage with followers; respond to DMs and comments; grow an active design community.
• Stay updated on interior design trends and platform best practices.

Skills

Social media management

Interior design sensibility

Content creation

Brand storytelling

English copywriting

Multitasking

Photography/basic video editing

Education

Interior Design degree

Mass Communication certification

Marketing certification

Tools

Canva

CapCut

Adobe Photoshop

Premiere Pro

Job description

We’re looking for a creative and visually-driven Social Media Manager with a genuine interest in interior design, aesthetics, and spatial storytelling. The ideal candidate will have at least 1 year of experience managing social media for an interior design firm or related lifestyle brand, and a strong eye for composition, color, and brand consistency.

Key Responsibilities

• Plan, create, and schedule daily content across Instagram, Facebook, LinkedIn, and other relevant platforms
• Develop content calendars aligned with project launches, seasonal campaigns, and brand pillars (portfolio, education, behind-the-scenes, client stories)
• Write engaging captions that reflect the brand voice—sophisticated, warm, and design-literate
• Coordinate photoshoots and video content with designers, photographers, and videographers to capture projects on-site
• Edit short-form video content (Reels, FB Reels, YouTube Shorts) using mobile or desktop tools
• Design on-brand graphics and templates in Canva or Adobe Creative Suite
• Monitor analytics, track KPIs (engagement, reach, follower growth), and optimize content strategy monthly
• Engage with followers, respond to DMs and comments, and build an active design community
• Stay updated on interior design trends, platform algorithm changes, and visual content best practices

Requirements

• Minimum 1 year of experience as a Social Media Manager in an interior design, architecture, or home/lifestyle brand
• Demonstrable portfolio or personal page showcasing interior design or aesthetics-focused content
• Strong visual sense with understanding of spatial composition, materials, lighting, and design trends
• Proficiency in content creation tools: Canva, CapCut, Adobe Photoshop/Premiere Pro (or similar)
• Excellent copywriting and communication skills in English (additional local languages are a plus)
• Self-motivated, detail-oriented, and able to manage multiple projects and deadlines
• Basic photography and video editing skills are highly preferred

Preferred Qualifications

• Degree or certification in Interior Design, Architecture, Mass Communication, Marketing, or related field
• Experience working with designers, architects, or real estate/lifestyle brands
• Familiarity with social media scheduling and analytics tools (e.g., Loomly, Meta Business Suite, Later)