Social Media Manager

Cygnus Marketing; Kamrup Metropolitan; On-site; INR 450,000 - 700,000; Full time

Job summary

Cygnus Marketing, based in Guwahati, Assam, is hiring a Social Media Manager to lead content creation, scheduling, and community engagement. This full-time, on-site role requires managing brand pages, optimizing posts, and analyzing data to guide campaigns.

You will collaborate across teams to drive the digital marketing effort and stay ahead of platform trends. The ideal candidate has strong SMO skills, content strategy expertise, excellent writing, and a background in digital marketing or

Qualifications

• Experience in social media marketing and SMO.
• Ability to develop content strategies tailored to different platforms.
• Excellent communication and writing skills.
• Familiarity with social media analytics tools and basic data interpretation.
• On-site work in Guwahati and collaboration in a fast-paced team.
• Experience in digital marketing or social media management; agency experience is a plus.
• Bachelor's degree in Marketing, Communications, Media, or related field preferred.

Responsibilities

• Plan, create, and schedule content across social media platforms.
• Ensure alignment with brand voice and campaign goals.
• Manage social media accounts and optimize posts for engagement and reach.
• Monitor performance metrics and adjust strategies based on data insights.
• Collaborate with internal teams to support broader marketing initiatives.
• Respond to audience interactions and maintain an active online presence.
• Stay updated on platform trends and competitor activities to enhance performance.

Skills

Social Media Marketing

Social Media Optimization

Content Strategy

Communication & Writing

Social Media Analytics

Digital Marketing

Agency experience

On-site in Guwahati

Education

Bachelor's degree in Marketing, Communications, Media, or related field

Tools

Social media analytics tools

Analytics platforms

Job description

Company Description

Cygnus Marketing is a performance-based marketing company headquartered in Guwahati, Assam, partnering with over 100 clients across India. The organization focuses on innovative marketing solutions that help brands grow their reach and impact. With a strong manpower network throughout the country, Cygnus Marketing supports diverse campaigns and industries. Guided by the mantra "Create. Publish. Amplify. Repeat," the team emphasizes continuous improvement and measurable results. Prospective team members can expect a dynamic, growth-driven environment that values creativity and execution.

Role Description

The Social Media Manager role at Cygnus Marketing is a full-time, on-site position based in Guwahati. In this role, the Social Media Manager will plan, create, and schedule content across social media platforms, ensuring alignment with brand voice and campaign goals. Responsibilities include managing social media accounts, optimizing posts for engagement and reach, monitoring performance metrics, and adjusting strategies based on data insights. The Social Media Manager will collaborate with internal teams to support broader marketing initiatives, respond to audience interactions, and maintain an active, consistent online presence. The role also involves staying updated on platform trends and competitor activities to enhance overall social media performance.

Qualifications

• Strong skills in Social Media Marketing and Social Media Optimization (SMO), with experience managing brand pages and campaigns.
• Ability to develop and implement effective Content Strategy tailored to different platforms and audiences.
• Excellent Communication and Writing skills, with attention to clarity, tone, and brand consistency.
• Familiarity with social media analytics tools and basic data interpretation to guide content and posting decisions.
• Ability to work on-site in Guwahati and collaborate effectively in a fast-paced team environment.
• Prior experience in digital marketing or social media management; agency experience is an advantage.
• Bachelor’s degree in Marketing, Communications, Media, or a related field is preferred.