Social Media Manager

Aadisha Boutique; Indore District; On-site; INR 350,000 - 550,000; Full time

Job summary

Aadisha Boutique in Indore is seeking a proactive Digital Content & Social Media Specialist to own end-to-end content, strategy and campaigns. You will shoot, edit, and curate reels and posts, develop brand-friendly calendars, and oversee Meta ads to drive online sales and enquiries.

Responsibilities span content planning, brand growth, e-commerce coordination, influencer collaborations, and website alignment.

Qualifications

• Experience creating and editing short-form video content for social platforms.
• Ability to develop monthly/weekly content calendars and campaigns.
• Familiarity with Meta ads and performance marketing concepts.

Responsibilities

• Create high-quality content for brands, shoot reels and product content.
• Develop and manage social media strategies for Aadisha and Label Aadisha.
• Plan, execute and optimize Meta ad campaigns and retargeting.
• Coordinate website updates and product imagery with developers.
• Drive enquiries and online sales through content and campaigns.
• Plan shoots, coordinate with models/teams, and ensure brand consistency.

Skills

Content Creation

Video Editing

Social Strategy

Meta Ads

Brand Growth

Influencer Marketing

Communication

Analytics

Tools

CapCut

InShot

Premiere Pro

Canva

Meta Ads Manager

Job description

KEY RESPONSIBILITIES

1. Content Creation, Shooting & Editing

Content creation will be a major part of this role.

The candidate will be responsible for regularly creating high-quality content for both brands.

This includes:

• Shoot Reels and short-form videos using phone/camera.
• Shoot products, outfits, behind-the-scenes content and styling videos.
• Direct models/founders/team members during content shoots.
• Understand framing, lighting, angles and composition.
• Capture detail shots of fabrics, embroidery, silhouettes and craftsmanship.
• Create content specifically for Instagram Reels, Stories and Meta Ads.
• Edit Reels and short-form videos independently.
• Add appropriate music, transitions, subtitles and text.
• Create simple graphics and Stories using Canva.
• Edit content using CapCut, InShot, Premiere Pro or similar software.
• Adapt one shoot into multiple pieces of content.
• Maintain an organised library of raw footage and edited content.

The candidate should be comfortable picking up a phone/camera and creating content independently, rather than depending on an external production team for everyday content.

2. Social Media Strategy & Management

Manage both:

Label Aadisha
Premium curated Indian & occasion wear.

Curated by Aadisha
Customised Indian wear.

Responsibilities include:

• Develop separate strategies for both brands.
• Create monthly and weekly content calendars.
• Plan Reels, Stories, posts and campaigns.
• Research trends and relevant content formats.
• Write hooks, captions and CTAs.
• Schedule and publish content.
• Maintain consistent brand aesthetics.
• Engage with the audience and identify potential customers.
• Track content performance.
• Continuously experiment with new formats.

We are not looking for someone whose strategy is simply:

Post 3 Reels every week."

Every piece of content should have a purpose, whether that is reach, trust, product discovery, enquiries or sales.

3. Meta Ads & Performance Marketing

This is one of the most important parts of the role.

The candidate will be expected to actively work with Meta Ads Manager and help grow online sales and enquiries.

Responsibilities include:

• Plan and execute Meta advertising campaigns.
• Run website conversion and sales campaigns.
• Run WhatsApp/enquiry campaigns for customised outfits.
• Create retargeting campaigns.
• Develop ad-specific videos and creatives.
• Test multiple hooks and creative variations.
• Test audiences and campaign structures.
• Monitor campaigns regularly.
• Identify winning and losing ads.
• Scale successful campaigns.
• Stop or modify underperforming campaigns.
• Develop new creative tests based on performance.

The candidate should gradually be comfortable analysing:

Spend Reach Clicks CTR CPC Enquiries Purchases CPA ROAS

Simply boosting Instagram posts will not be considered performance marketing.

4. Label Aadisha – Brand & E-Commerce Growth

Since Label Aadisha is a newer brand, the candidate will actively participate in building it.

Responsibilities include:

• Develop launch and collection campaigns.
• Create product-focused content.
• Build anticipation for new drops.
• Identify hero products.
• Develop styling and occasion-based content.
• Communicate the exclusivity and curation behind the brand.
• Plan festive, wedding and seasonal campaigns.
• Drive website traffic.
• Run product-specific advertising.
• Analyse which products and creatives generate sales.
• Suggest campaigns to move slower inventory.
• Develop strategies for reaching customers outside Indore.

The objective is to build Label Aadisha as a recognisable premium Indian-wear brand with a national digital presence.

5. Curated by Aadisha – Custom Orders & Lead Generation

Develop content and campaigns specifically around customised Indian wear.

This may include:

• Customisation transformations.
• Fabric-to-final-outfit Reels.
• Behind-the-scenes tailoring.
• Client orders.
• Styling content.
• Testimonials.
• Design discussions.
• Occasion-specific outfit inspiration.
• Before-and-after content.
• Founder-led content.

Advertising should primarily help generate qualified enquiries and custom orders.

6. Website & E-Commerce Coordination

Coordinate with the website developer for Label Aadisha.

Responsibilities include:

• Communicate website changes and requirements.
• Coordinate new product uploads.
• Check product images and descriptions.
• Ensure prices, sizes and information are accurate.
• Coordinate website banners and collection launches.
• Identify bugs or customer journey issues.
• Ensure ad campaigns lead to the correct pages.
• Assist with coordination for Meta Pixel and conversion tracking.
• Suggest improvements based on customer behaviour and marketing performance.

You are not expected to develop the website yourself.

However, you are expected to take ownership of communication with the developer and ensure required changes actually get completed.

7. Sales & Conversion

Digital marketing should contribute to business growth.

The candidate will help:

• Generate enquiries and sales through content.
• Track leads coming through Instagram and advertising.
• Monitor website sales generated through campaigns.
• Assist with WhatsApp and Instagram enquiries when required.
• Identify common customer questions and objections.
• Turn those questions into content.
• Develop retargeting strategies.
• Suggest offers and campaigns.
• Identify best-selling products.
• Identify products that need additional marketing support.
• Recommend ways to improve enquiry-to-purchase conversion.

8. Shoot Planning & Creative Direction

For larger shoots, the candidate will also help with:

• Moodboards.
• References.
• Shot lists.
• Model coordination.
• Styling requirements.
• Locations.
• Product selection.
• Photographer/videographer coordination when required.
• Editor briefs where external editing is used.

Every shoot should be planned to generate enough material for:

Organic Content + Stories + Website + Advertising

rather than creating content randomly.

9. Influencers, UGC & Collaborations

Research and coordinate relevant:

• Fashion influencers.
• Micro-creators.
• UGC creators.
• Stylists.
• Makeup artists.
• Wedding vendors.
• Fashion collaborations.

Evaluate collaborations based on audience relevance, content quality and potential sales, rather than follower count alone.