Social Media Manager

MAV Digital Solutions Pvt. Ltd.; Howrah; On-site; INR 420,000 - 640,000; Full time

Job summary

MAV Digital Solutions Pvt. Ltd. in Howrah is seeking a full-time Social Media Manager to plan and execute social media strategies across platforms, creating content and managing daily posting schedules.

The role requires monitoring performance metrics, optimizing campaigns, and engaging with audiences to build brand awareness. Collaboration with design and content teams and staying ahead of trends are essential requirements.

Qualifications

• Strong social media marketing skills including campaign planning and platform management.
• Experience with SMO and performance tracking across channels.
• Ability to develop and implement effective content strategy for different audiences.
• Excellent writing and communication skills for clear, engaging, brand-consistent content.
• Knowledge of analytics tools and basic reporting to evaluate social media performance.
• Ability to work collaboratively with cross-functional teams and manage multiple projects.
• Prior experience in a social media or digital marketing role is preferred.
• Bachelor's degree in Marketing, Communications, Media, or a related field is an advantage.

Responsibilities

• Plan and execute social media strategies across platforms.
• Create and publish engaging content and manage daily posting schedules.
• Monitor performance metrics and optimize campaigns.
• Respond to audience interactions to build brand awareness and community engagement.
• Collaborate with design and content teams; stay updated on trends; align with marketing goals.

Skills

Social Media Marketing

SMO

Content Strategy

Writing & Communication

Analytics Tools

Cross-functional Collaboration

Project Management

Bachelor's Degree (advantage)

Education

Bachelor's degree in Marketing/Communications/Media

Job description

Company Description

MAV Digital Solutions Pvt. Ltd. is a development-focused organization specializing in software and application development. Based in Kolkata, the company works with a strong network of associates across major regions of India. MAV Digital Solutions delivers digital solutions tailored to diverse business needs, helping clients enhance their operational efficiency and online presence. Team members collaborate in a technology-driven environment with opportunities to contribute to impactful projects and grow their skills.

Role Description

The Social Media Manager is a full-time, on-site role located in Howrah. This role involves planning and executing social media strategies across platforms, creating and publishing engaging content, and managing daily posting schedules. The Social Media Manager will monitor performance metrics, optimize campaigns, and respond to audience interactions to build brand awareness and community engagement. The role also includes collaborating with design and content teams, staying updated on social media trends, and aligning social initiatives with broader marketing goals.

Qualifications

• Strong Social Media Marketing skills, including campaign planning and platform management.
• Experience with Social Media Optimization (SMO) and performance tracking across channels.
• Ability to develop and implement effective Content Strategy for different audiences.
• Excellent Writing and Communication skills for creating clear, engaging, and brand-consistent content.
• Knowledge of analytics tools and basic reporting to evaluate social media performance.
• Ability to work collaboratively with cross-functional teams and manage multiple projects.
• Prior experience in a social media or digital marketing role is preferred.
• Bachelor's degree in Marketing, Communications, Media, or a related field is an advantage.