Social Media Manager

Findoc Investmart; Gurugram District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Findoc Investmart is seeking a creative and data-driven Social Media Strategist & Content Lead to build, manage, and grow its digital presence across Instagram, LinkedIn, YouTube, X, Facebook, Telegram, and more. You will shape strategy, lead content execution, and leverage AI to drive audience growth across Retail, HNI, PMS, FPI, and Wealth Management.

Collaborate with Writers, Designers, SEO, and Marketing teams to deliver campaigns, monitor KPIs, and ensure SEBI-compliant brand voice.

Qualifications

• Bachelor's degree in Marketing, Mass Communication, Journalism, Business, or a related field.
• 35 years of experience in Social Media Marketing, Content Strategy, or Digital Marketing.
• Experience in BFSI, Fintech, Financial Services, or Stock Market industry is preferred.

Responsibilities

• Develop and execute social media strategies across Instagram, LinkedIn, YouTube, X, Facebook, Telegram, WhatsApp, and other relevant platforms.
• Plan and manage content calendars aligned with business goals, product launches, campaigns, and market events.
• Create and oversee high-quality content including Reels, Shorts, Carousels, Videos, Blogs, Podcasts, Newsletters, and Thought Leadership content.
• Work closely with Content Writers, Designers, Video Editors, Research, SEO, Performance Marketing, and Product teams to deliver impactful campaigns.
• Build and manage influencer, creator, and community engagement initiatives.
• Monitor social media trends, platform updates, competitor activities, and audience insights to identify growth opportunities.
• Track and optimize KPIs including Followers, Reach, Engagement, Watch Time, CTR, Website Traffic, Leads, and Conversions.
• Use AI tools such as ChatGPT, Claude, Gemini, Perplexity, Midjourney, Runway, HeyGen, ElevenLabs, and similar platforms for content ideation, scripting, caption writing, competitor analysis, repurposing, and workflow automation.
• Ensure all content complies with SEBI guidelines and maintains a consistent Findoc brand voice.

Skills

Social Media Strategy

Brand Building

Content Planning

Influencer Management

Analytics & Reporting

Meta Business Suite

GA4 & Looker Studio

AI-powered Content Creation

Copywriting & Storytelling

Team Management

Education

Bachelor's degree in Marketing, Mass Communication, Journalism, Business, or related field

Tools

LinkedIn Analytics

YouTube Studio

Job description

About the Role

We are looking for a creative and data-driven Social Media Strategist & Content Lead who can build, manage, and grow Findoc's digital presence across all major social platforms. The ideal candidate should be capable of creating social media strategies, leading content execution, leveraging AI, analyzing performance, and driving audience engagement across all Findoc business verticals, including Retail, HNI, PMS, FPI, Algo Trading, Wealth Management, and Corporate Branding.

Key Responsibilities

• Develop and execute social media strategies across Instagram, LinkedIn, YouTube, X (Twitter), Facebook, Telegram, WhatsApp, and other relevant platforms.
• Plan and manage content calendars aligned with business goals, product launches, campaigns, and market events.
• Create and oversee high-quality content including Reels, Shorts, Carousels, Videos, Blogs, Podcasts, Newsletters, and Thought Leadership content.
• Work closely with Content Writers, Designers, Video Editors, Research, SEO, Performance Marketing, and Product teams to deliver impactful campaigns.
• Build and manage influencer, creator, and community engagement initiatives.
• Monitor social media trends, platform updates, competitor activities, and audience insights to identify growth opportunities.
• Track and optimize KPIs including Followers, Reach, Engagement, Watch Time, CTR, Website Traffic, Leads, and Conversions.
• Use AI tools such as ChatGPT, Claude, Gemini, Perplexity, Midjourney, Runway, HeyGen, ElevenLabs, and similar platforms for content ideation, scripting, caption writing, competitor analysis, repurposing, and workflow automation.
• Ensure all content complies with SEBI guidelines and maintains a consistent Findoc brand voice.

Requirements

Required Skills

• Social Media Strategy & Brand Building
• Content Planning & Editorial Calendar Management
• Instagram, LinkedIn, YouTube, X (Twitter), Facebook & Telegram Marketing
• Community & Influencer Management
• Social Media Analytics & Performance Reporting
• Meta Business Suite, LinkedIn Analytics & YouTube Studio
• Google Analytics (GA4) & Looker Studio (Preferred)
• AI-powered Content Creation & Automation
• Strong Copywriting, Storytelling & Creative Thinking
• Team Management & Cross-functional Collaboration

Qualifications

• Bachelor's degree in Marketing, Mass Communication, Journalism, Business, or a related field.
• 35 years of experience in Social Media Marketing, Content Strategy, or Digital Marketing.
• Experience in BFSI, Fintech, Financial Services, or Stock Market industry is preferred.

Success Metrics (KPIs)

• Growth in Followers, Reach & Engagement
• Increase in Organic Traffic & Brand Visibility
• Growth in Video Views & Watch Time
• Improvement in Community Engagement
• Successful Campaign Execution
• Content Contribution to Lead Generation & Brand Awareness
• Timely Delivery of High-Quality Content