Social Media Manager

Matrimony.com Limited; Chennai District; On-site; INR 600,000 - 900,000; Full time

Job summary

Matrimony.com Ltd in Chennai invites a creative Social Media Content Specialist to grow our wedding service platforms. You will craft engaging content, manage calendars, and collaborate with design and marketing teams to boost brand presence.

Key duties include writing SEO-friendly blogs and web content, producing captions, reels, and campaigns, and tracking analytics to improve performance. The role blends content writing with social media strategy to drive audience engagement.

Qualifications

• 4+ years of experience in Social Media Marketing or Digital Content.
• Strong copywriting and storytelling skills.
• Hands-on experience managing social media platforms and content calendars.
• Good understanding of social media trends, analytics, and community engagement.
• Basic knowledge of SEO and content writing.
• Passion for weddings, lifestyle, and consumer-focused content.
• Ability to manage multiple projects and meet deadlines.

Responsibilities

• Manage social media platforms including Instagram, Facebook, YouTube, Pinterest, LinkedIn, and X.
• Create content calendars, captions, reels, stories, and campaign copies.
• Plan and execute social media campaigns to increase engagement and brand awareness.
• Monitor trends and create timely, platform-specific content.
• Engage with online communities through comments, DMs, Reddit, and Quora.
• Collaborate with design and marketing teams to create social media creatives.
• Track social media performance and optimize content using analytics.

Skills

Social Media Marketing

Copywriting

Content calendars

Analytics

SEO basics

Project management

Job description

We are looking for a creative and trend-driven Social Media Content Specialist to manage and grow the social media presence of our wedding service platforms. The role focuses on creating engaging content, driving audience engagement, and supporting brand growth, with limited responsibility for SEO content writing.

Key Responsibilities

Social Media

• Manage social media platforms including Instagram, Facebook, YouTube, Pinterest, LinkedIn, and X.
• Create content calendars, captions, reels, stories, and campaign copies.
• Plan and execute social media campaigns to increase engagement and brand awareness.
• Monitor trends and create timely, platform-specific content.
• Engage with online communities through comments, DMs, Reddit, and Quora.
• Collaborate with design and marketing teams to create social media creatives.
• Track social media performance and optimize content using analytics.

Content Writing

• Write SEO-friendly blogs and website content related to weddings and lifestyle.
• Create copy for landing pages, email campaigns, and digital ads.
• Edit and update content to improve readability and SEO.

Skills & Requirements

• 4+ years of experience in Social Media Marketing or Digital Content.
• Strong copywriting and storytelling skills.
• Hands-on experience managing social media platforms and content calendars.
• Good understanding of social media trends, analytics, and community engagement.
• Basic knowledge of SEO and content writing.
• Passion for weddings, lifestyle, and consumer-focused content.
• Ability to manage multiple projects and meet deadlines.

Company Overview:

Matrimony.com Ltd, a Great Place to Work Certified Wed-Tech company listed on the BSE and NSE, is a leader in matchmaking and wedding services. Its flagship brand, Bharat Matrimony, is the largest and most trusted matrimony brand (Brand Trust Report 2014) spanning customers across the entire economic strata. The company serves over 8 million members with the support of 3,000+ associates and a network of 130 company-owned retail outlets.

Matchmaking Services:

• BharatMatrimony and 200+ matrimony brands segmented on religion, languages, communities, and occupation.
• BharatJodii: An exclusive matchmaking app for non-degree holders in 9 Indian languages
• Assisted Service and EliteMatrimony: Personalized services for the HNI, NRI and Premium segment of customers

Wedding Services:

• Wedding Bazaar: Largest wedding services provider.
• MakeMyWedding: Personalized & curated wedding planning services.
• Astro Free Chat: It is an exclusive app for any astrology consultation
• ManyJobs: Employment platform targeting grey collar workforce. In vernacular language for the Tamil Nadu market (initial phase) and with some of industry first features for both companies and candidates
• Luv.com: A next generation serious relationship app.

International Presence

Matrimony.com has successfully expanded into international markets, with UAE operations thriving for 4+ years and Bangladesh operations commencing in 2021. With a mission to dominate the $55 billion wedding services industry.