Social Media Executive- Marathi.

Lokmat Media Pvt. Ltd; Mumbai; On-site; INR 350,000 - 550,000; Full time

Job summary

Lokmat Times in Mumbai seeks a Social Media Executive to turn news into engaging social content with strong Marathi language and creative writing. The role focuses on transforming stories into social-first formats and headlines that resonate on Instagram, Facebook, and beyond.

The candidate will manage daily posts, monitor Maharashtra politics and current affairs, and collaborate with editors to publish timely, accurate updates under tight deadlines. Canva and AI tools knowledge is a plus.

Qualifications

• 1 to 3 years of experience in Social Media, Digital Media, Content or News Media.
• Strong Marathi language and grammar.
• Good understanding of Maharashtra politics and current affairs.
• Creative writing and copywriting skills.
• Ability to adapt stories into social-first formats.
• Familiarity with Instagram, Facebook and other platforms.

Responsibilities

• Manage and publish daily content across social media platforms, especially Instagram and Facebook.
• Monitor breaking news, Maharashtra politics, current affairs and trends.
• Convert news stories into engaging social media posts, captions, headlines, Reels and other formats.
• Write creative, engaging Marathi content.
• Create hooks, captions and social media copy that drives engagement.
• Coordinate with the editorial/content team to ensure timely publishing.
• Adapt news content into social-first formats while maintaining accuracy and credibility.
• Track trending topics and identify opportunities for relevant content.
• Ensure content is published accurately and within tight deadlines.

Skills

Social Media

Content Writing

Marathi Language

Copywriting

News Media

Digital Trends

Tools

Canva

AI Tools

Job description

Lokmat Times is looking for a Social Media Executive who understands news, Maharashtra politics and current affairs and can turn news stories into engaging social media content.

The ideal candidate should have strong Marathi language skills, a creative writing style and a good understanding of what works across social media platforms.

Key Responsibilities

• Manage and publish daily content across social media platforms, especially Instagram and Facebook.
• Monitor breaking news, Maharashtra politics, current affairs, trends and important developments.
• Convert news stories into engaging social media posts, captions, headlines, Reels and other formats.
• Write creative, engaging and grammatically correct Marathi content.
• Create strong hooks, captions and social media copy that drives engagement.
• Stay updated with the latest social media trends, formats and viral content.
• Coordinate with the editorial/content team to ensure timely publishing of news.
• Adapt news content into social-first formats while maintaining accuracy and credibility.
• Track trending topics and identify opportunities for relevant and timely content.
• Ensure content is published accurately and within tight deadlines.
• Basic knowledge of Canva and AI tools for content creation will be an advantage.

Skills & Requirements

• 1 to 3 years of experience in Social Media, Digital Media, Content or News Media.
• Strong understanding of news, Maharashtra politics and current affairs.
• Excellent Marathi language and grammar.
• Strong creative writing and copywriting skills.
• Good understanding of Instagram, Facebook and other social media platforms.
• Strong understanding of social media trends, Reels and short-form content.
• Ability to write engaging captions, headlines and social media copy.
• Good news sense and ability to identify content that will work on social platforms.
• Ability to work in a fast-paced news environment and manage multiple stories under tight deadlines.
• Basic knowledge of Canva and AI content tools is preferred.

Ideal Candidate

Someone who is news-savvy, digitally active, creative and naturally plugged into social media trends, with a strong command of Marathi and a clear understanding of Maharashtra's political and current affairs landscape.