Social Media Executive

Digital marketing Agencies in mumbai; Mumbai; On-site; INR 300,000 - 420,000; Full time

Job summary

Scale Delight in Mumbai is seeking a dynamic Social Media Executive to manage and elevate client brands across LinkedIn, Facebook, Instagram and YouTube.

You will develop creative strategies, manage day-to-day channels, create multimedia content (in-house or via partners), run campaigns, engage communities, and report performance using Google Analytics and insights. This fast-paced role offers growth in a vibrant digital agency.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Strong understanding of social media platforms and their audiences.
• Excellent written and verbal communication skills.
• Proficiency with social media management and analytics tools.
• Creative mindset with ability to generate ideas.
• Strong analytical skills and ability to interpret metrics.
• Ability to work independently and in a team.

Responsibilities

• Develop engaging social media strategies across platforms.
• Manage day-to-day handling of LinkedIn, Facebook, Instagram, YouTube, and more.
• Create engaging multimedia content or coordinate outsourcing.
• Launch campaigns and competitions to promote the brand.
• Build relationships with influencers across platforms.
• Conduct audience research to refine targeting.
• Monitor and report performance using Google Analytics and insights.
• Keep up with trends and measure social media activity.
• Analyze competitor activity and propose improvements.
• Set targets to increase brand awareness and engagement.
• Manage a budget for social media activities.
• Liaise with clients via calls, email, and meetings.

Skills

Social media management

Content creation

Communication

Analytical thinking

Teamwork

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Analytics

Facebook Insights

Social media management tools

Job description

Scale Delight is seeking a dynamic and creative Social Media Executive to join our team. The ideal candidate will be responsible for managing and enhancing our clients' social media presence across various platforms.

Opening For Social Media Executive

Job Description

Scale Delight is seeking a dynamic and creative Social Media Executive to join our team. The ideal candidate will be responsible for managing and enhancing our clients' social media presence across various platforms.

Experience Required: 6-12 Months

What will you do?

• Develop creative and engaging social media strategies
• Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram and YouTube, adapting content to suit different channels
• Create engaging multimedia content (and/or outsource this effectively) across multiple platforms
• Develop, launch and manage new competitions and campaigns that promote your organisation and brand
• Form key relationships with influencers across the social media platforms
• Undertake audience research
• Manage and facilitate social media communities by responding to social media posts and developing discussions
• Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
• Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
• Analyze competitor activity
• Recommend improvements to increase performance
• Set targets to increase brand awareness and increase customer engagement
• Manage a budget for social media activities
• Regularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles).

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Strong understanding of social media platforms and their respective audiences
• Excellent written and verbal communication skills
• Proficiency in social media management tools and analytics tools
• Creative mindset with the ability to generate engaging content ideas
• Strong analytical skills and ability to interpret social media metrics.
• Ability to work independently and as part of a team in a fast-paced environment.