Social Media Executive

ZOVAY; Gurugram District; Hybride; INR 1 200 000 - 2 400 000; Plein temps

Avantages offerts par ce poste

Real ownership of content and campaign

Direct mentorship with Founder & CEO

Travel for shoots and content creation

Performance-based extras

Front-row seat at a consumer tech 스타트업

Résumé du poste

ZOVAY is seeking a proactive Social Media & Marketing candidate to shape how the brand appears online from day one. You will work directly with the founder, own content creation, and drive digital growth across Instagram, X, Facebook, and LinkedIn.

You should be deeply online, understand what content works, and be eager to learn the craft of brand building from inside a startup. The role demands hands-on responsibility, fast learning, and a proactive mindset, with opportunities to travel for

Qualifications

• 13+ years hands-on experience managing organic social media channels (preferred for travel/lifestyle brands).
• Strong Instagram expertise (Reels, Carousels, Stories) and YouTube formats (Shorts/long-form).
• Student or fresh graduate in Marketing, Mass Communication, Journalism, or related field.

Responsabilités

• Create and ideate content aligned with brand voice and goals across platforms.
• Write captions, scripts, and copy for posts, reels, stories, and threads.
• Create and edit visual content (reels, carousels, static posts) using Canva, CapCut, and Adobe Suite.
• Monitor comments and DMs, engage with community in the brand voice, maintain content calendar.
• Plan and execute marketing campaigns around launches and offers; coordinate influencer collaborations.

Connaissances

Content ideation

Social media management

Content editing

Copywriting

Trend adaptation

Influencer outreach

Formation

Marketing / Mass Communication / Journalism / Business degree

Outils

Canva

CapCut

Adobe Suite

Description du poste

Role & responsibilities

We are looking for a social media & Marketing candidate who is genuinely passionate about content, brand storytelling, and digital growth. This is not a passive job you will be actively involved in shaping how Zovay shows up online from day one.

You will work directly with the founder, get real responsibilities, and have your work seen by a real and growing audience. If you are someone who is always online, understands what content works and why, and wants to learn the craft of brand building from the inside, this is the right place to start.

PLATFORMS YOU WILL WORK ON

Instagram

X (Twitter)

Facebook

LinkedIn

WHAT YOU WILL BE DOING

Content Creation & Ideation

• Brainstorm and ideate content ideas aligned with Zovays brand voice, target audience, and campaign goals.
• Write captions, scripts, and copy for posts, reels, stories, and threads across all platforms.
• Create and edit visual content reels, carousels, static posts using tools like Canva, CapCut, or Adobe Suite.
• Stay on top of trends, memes, and cultural moments relevant to travel, stays, and lifestyle and adapt them to Zovays context.

Social Media Management

• Assist in managing and scheduling posts across Instagram, X, Facebook, and LinkedIn.
• Monitor comments, DMs, and mentions and engage with the community in Zovays voice.
• Help maintain a consistent content calendar and ensure platforms are always active and fresh.
• Track post performance and share regular observations on what is working and what is not.

Campaign & Marketing Support

• Support the team in planning and executing marketing campaigns around launch, offers, and key moments.
• Assist in influencer and creator outreach, identifying, reaching out, and coordinating collaborations.
• Help set up and monitor basic paid ad campaigns on Meta under guidance.
• Research competitor brands and benchmark Zovays presence and strategy against market peers.

Preferred candidate profile

• 13 years of hands-on experience managing organic social media channels, preferably for a travel, lifestyle, D2C, or creative agency brand.
• Platform native: Strong, intuitive understanding of Instagram (Reels, Carousels, Stories), YouTube formats (Shorts & long-form)
• A student or fresh graduate from Marketing, Mass Communication, Journalism, Business, or any related field.
• Someone who is genuinely active on social media and understands the difference between content that performs and content that just exists.
• Visual & copy sensibility: A sharp eye for clean aesthetics, typography, and engaging storytelling, with solid written communication skills.
• Proactive mindset: High ownership, quick learner, and eager to experiment with new content formats.
• Basic content editing skills —Adobe suite, Canva, CapCut, Reels editing, or similar tools.
• Awareness of trends in travel, hospitality, or consumer tech is a strong plus.
• 2-3 years of experience is a plus one.

Perks and benefits

• Real ownership of content and campaigns — your work goes live and reaches a real audience.
• High paced non hierarchal environment.
• Direct mentorship and daily interaction with the Founder & CEO.
• A front-row seat at a consumer tech startup from pre-launch, watching and contributing to how a brand is built from zero.
• Performance-based extras.
• Sometimes travel to hill stations and coastal areas for for shoots and content creation Goa, Manali, Shimla, Pondicherry, and more. You’re not stuck at a desk; the job takes you where the properties are.