Social Media Executive

Staranddaisy; Ghaziabad District; On-site; INR 300,000 - 420,000; Full time

Job summary

StarAndDaisy in Ghaziabad is seeking a creative Social Media Executive to grow its online presence. You will manage accounts, create engaging content, and coordinate with marketing and design teams to deliver campaigns across Instagram, Facebook, YouTube, and more.

The role requires strong writing, trend sense, and the ability to work both independently and with a team. Freshers with a solid portfolio are welcome; salary will be discussed based on experience.

Qualifications

• 1–3 years of experience in social media management or digital marketing.
• Freshers with strong social media knowledge and a creative portfolio may apply.
• Strong writing and communication skills.
• Knowledge of Instagram Reels and short-form video content.
• Basic knowledge of social media analytics and insights.

Responsibilities

• Manage StarAndDaisy's social media accounts and maintain a consistent brand presence.
• Plan and create engaging content for Instagram, Facebook, YouTube, and other platforms.
• Coordinate posts, reels, stories, videos, and promotional content.
• Develop monthly and weekly content calendars.
• Write captions, hashtags, and promotional copy.
• Monitor comments, messages and audience interactions; respond appropriately.
• Increase followers, reach, engagement, and overall visibility.
• Collaborate with design, video, e-commerce, and marketing teams for content needs.
• Stay updated with current trends and new content ideas.
• Track performance and prepare regular reports on reach, engagement, and content.
• Support campaigns, launches, offers, and events.
• Ensure content aligns with brand guidelines and image.
• Assist in influencer collaborations when required.

Skills

Social media management

Content creation

Content writing

Analytics

Trend research

Influencer marketing

Audience engagement

Tools

Canva

Job description

Role & responsibilities

Job Description Social Media Executive

Company: StarAndDaisy
Position: Social Media Executive
Location: StarAndDaisy, Ghaziabad
Employment Type: Full Time
Working Days: 6 Days Working
Working Hours: 9:30 AM to 6:30 PM

Job Overview

We are looking for a creative and enthusiastic Social Media Executive to manage and grow StarAndDaisy's social media presence. The candidate will be responsible for creating engaging content, managing social media platforms, increasing audience engagement, and supporting the company's digital marketing activities.

Key Responsibilities

• Manage StarAndDaisy's social media accounts and maintain a consistent brand presence.
• Plan and create engaging content for Instagram, Facebook, YouTube, and other relevant platforms.
• Create and coordinate posts, reels, stories, videos, and promotional content.
• Develop monthly and weekly social media content calendars.
• Write creative captions, hashtags, and promotional copy.
• Monitor comments, messages, mentions, and audience interactions and respond appropriately.
• Increase followers, reach, engagement, and overall social media visibility.
• Coordinate with the design, video, e-commerce, and marketing teams for content requirements.
• Stay updated with current social media trends, reels formats, trending audio, and content ideas.
• Research competitors and identify new content opportunities.
• Track social media performance and prepare regular reports on reach, engagement, followers, and content performance.
• Support promotional campaigns, product launches, offers, festivals, and company events.
• Ensure all content follows StarAndDaisy's brand guidelines and maintains a professional image.
• Assist in influencer collaborations and social media campaigns when required.

Requirements

• 1 to 3 years of experience in social media management or digital marketing.
• Freshers with strong social media knowledge and a creative portfolio may also apply.
• Good knowledge of Instagram, Facebook, YouTube, and other social media platforms.
• Strong content writing and communication skills.
• Basic knowledge of Canva or other content creation tools.
• Knowledge of Instagram Reels and short-form video content.
• Creative mindset with an understanding of current social media trends.
• Good organizational and time management skills.
• Ability to work independently as well as with a team.
• Basic knowledge of social media analytics and insights.

Preferred Skills

Social Media Management | Content Creation | Instagram Reels | Content Writing | Canva | Social Media Marketing | Trend Research | Audience Engagement | Influencer Marketing | Analytics | Brand Promotion

Compensation

Salary: As per experience and interview performance.

Candidate Profile

The ideal candidate should be creative, proactive, trend-aware, and enthusiastic about social media, with the ability to create engaging content and contribute to the growth of StarAndDaisy's online presence.