Social Media Content Creator

Bakliwal Group; Navi Mumbai; On-site; INR 400,000 - 600,000; Full time

Job summary

Bakliwal Group in Navi Mumbai is seeking a dedicated Social Media Content Creator. You will plan, write, and publish content across platforms, develop calendars, and coordinate visuals to maintain a strong brand voice and engagement.

You will monitor trends, analyze performance, and collaborate with marketing and design teams. The role requires creating captions, scripting and filming basic videos, and timely stakeholder approvals.

Qualifications

• Bachelor’s degree in Marketing, Mass Media, Communications, or related field preferred.
• Strong content creation abilities including social media copywriting.
• Familiarity with short-form video content and visual storytelling.
• Experience in planning content calendars and posting consistently.
• Understanding of audience targeting, engagement metrics, and content performance.
• Ability to collaborate with marketing, design and leadership teams.
• Familiarity with Canva, Adobe tools or mobile editing apps is an advantage.

Responsibilities

• Plan, create, and publish engaging content across multiple social platforms.
• Develop content calendars and adapt content to Reels, Stories, and posts.
• Coordinate visual assets and ensure consistent brand voice.
• Monitor trends and track performance metrics to boost engagement.
• Write captions, script and film basic videos, and coordinate approvals.
• Respond to audience interactions in line with brand guidelines.

Skills

Content creation

Social media copywriting

Visual storytelling

Short-form video content

Social media management

Digital marketing basics

Communication & collaboration

Organization & deadline management

Education

Bachelor's degree in Marketing/Mass Media/Communications

Tools

Canva

Adobe tools

Mobile editing apps

Job description

Company Description

Bakliwal Group is a growing, forward-looking organization focused on building strong brands and engaging audiences through modern marketing and communication practices. Based in Navi Mumbai, the group is involved in diverse business activities and values creativity, integrity, and long-term partnerships. Team members are encouraged to bring fresh ideas, experiment with new formats, and contribute to the group’s overall digital presence. The work environment supports collaboration, professional growth, and a practical, results-oriented approach to social media and content creation.

Role Description

The Social Media Content Creator will be responsible for planning, creating, and publishing engaging content across multiple social media platforms on a full-time, on-site basis in Navi Mumbai. This role involves developing content calendars, producing short-form and long-form posts, designing or coordinating visual assets, and adapting content to platform-specific formats such as Reels, Stories, and posts. The creator will monitor trends, track performance metrics, and collaborate with marketing and design teams to maintain a consistent brand voice and improve audience engagement. Daily tasks include writing captions, scripting and filming basic videos, coordinating with internal stakeholders for approvals, and responding to audience interactions in line with brand guidelines.

Qualifications

• Candidates should possess strong content creation abilities, including social media copywriting, basic visual storytelling, and familiarity with short-form video content.
• Candidates should possess skills in social media management, such as planning content calendars, posting consistently, and optimizing content for platforms like Instagram, Facebook, LinkedIn, and YouTube.
• Candidates should possess basic digital marketing skills, including understanding of audience targeting, engagement metrics, and content performance analysis.
• Candidates should possess effective communication and collaboration skills to work with marketing, design, and leadership teams and to handle feedback constructively.
• Candidates should possess strong organizational skills, attention to detail, and the ability to manage multiple campaigns and deadlines simultaneously.
• A bachelor’s degree in Marketing, Mass Media, Communications, or a related field is preferred, along with prior experience or internships in social media or content creation.
• Familiarity with graphic design or video editing tools (such as Canva, Adobe tools, or mobile editing apps) and an understanding of current social media trends will be considered an advantage.