Social Media Content Creator

ZYNFO DIGITAL; Mumbai; On-site; INR 300,000 - 600,000; Full time

Job summary

ZYNFO DIGITAL is a culture-first digital agency in Mumbai, seeking a Social Media Content Creator. The role focuses on meme-driven content across platforms, writing captions and scripts, and coordinating with designers, video editors, and influencers.

Based on-site in Mumbai, you’ll monitor trends, track performance, and help grow audience reach and engagement through creative campaigns aligned with brand goals.

Qualifications

• Strong skills in social media content creation including captions and scripts.
• Solid understanding of meme culture and platform trends.
• Experience with basic content planning and scheduling posts.
• Familiarity with influencer marketing workflows and collaboration.
• Basic visual and video literacy; ability to work with designers/editors.

Responsibilities

• Plan, create, and publish engaging content across social platforms.
• Write captions and short-form scripts for posts and reels.
• Collaborate with designers and video editors on campaigns.
• Coordinate with influencers for cohesive campaigns.
• Monitor platform trends and performance metrics.
• Refine content strategies to grow reach and engagement.
• Participate in brainstorming and align with marketing goals.

Skills

Social media content creation

Copywriting

Meme culture understanding

Content planning

Influencer marketing

Video literacy

Communication

Education

Marketing/Communications/Media degree (advantage)

Job description

Company Description

ZYNFO DIGITAL is a culture-first digital agency that helps brands grow by embedding them into online conversations. The team specializes in smart meme marketing and influencer-led content that turns attention into meaningful engagement. By focusing on relevance and community-building, ZYNFO DIGITAL supports brands in creating lasting connections with their audiences. The company's approach is centered on driving real, measurable results rather than short-lived viral moments.

Role Description

The Social Media Content Creator role at ZYNFO DIGITAL is a full-time, on-site position based in Mumbai. This role involves planning, creating, and publishing engaging content across social media platforms, with a strong emphasis on meme-driven and trend-based content. Responsibilities include generating creative concepts, writing captions and scripts, collaborating with designers and video editors, and coordinating with influencers to produce cohesive campaigns. The Social Media Content Creator will monitor platform trends, track performance metrics, and refine content strategies to grow audience reach and engagement. The role also requires active participation in brainstorming sessions and close collaboration with the marketing team to align content with brand goals.

Qualifications

• Candidates should possess strong skills in social media content creation, including copywriting for posts, captions, and short-form scripts.
• Candidates should possess a solid understanding of meme culture, current digital trends, and platform-specific best practices (Instagram, TikTok/Reels, YouTube Shorts, X, etc.).
• Candidates should possess experience in basic content planning and strategy, including scheduling posts and aligning concepts with campaign objectives.
• Candidates should possess familiarity with influencer marketing workflows, such as briefing creators, reviewing content, and coordinating social media collaborations.
• Candidates should possess basic visual and video literacy, including working effectively with designers/editors and using simple tools for reels or story creation.
• Candidates should possess strong communication, collaboration, and time-management skills, with the ability to work in a fast-paced, creative environment on-site in Mumbai.
• Relevant experience in social media, digital marketing, or content creation for agencies or brands is beneficial; a degree in marketing, communications, media, or a related field is an advantage but not mandatory.