Social Media & Advertising Manager

Bhagat; Vadodara; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Bhagat is seeking a performance-driven Social Media & Advertising Manager in Vadodara to lead digital campaigns across Meta and Google Ads, test audiences and creatives, track conversions, and optimize for inquiries and bookings. The role covers brand consistency across multiple business accounts and partnership with the owner on growth initiatives.

You should bring hands-on experience in paid advertising, strong analytics, English communication, and comfort with AI tools and marketing

Qualifications

• Hands-on experience managing Meta Ads and Google Ads.
• Capable of audience targeting and budget optimization.
• Ability to track metrics like clicks, CPL, conversions, ROAS.
• Strong English communication and independent work ethic.

Responsibilities

• Manage social media pages and campaigns across Meta and Google Ads.
• Plan, execute, monitor, and optimize campaigns within budget.
• Track performance metrics and prepare weekly reports.
• Monitor reviews and engage customers across platforms.
• Leverage AI tools for content creation and automation.

Skills

Meta Ads management

Google Ads

Campaign optimization

Analytics & reporting

English communication

Tools

Google Analytics 4

Google Tag Manager

PMS

Job description

We are looking for a performance-driven Social Media & Advertising Manager to manage digital marketing campaigns and grow the online presence of multiple businesses. The role involves managing paid advertising campaigns across Meta (Facebook and Instagram) and Google Ads, experimenting with different audiences and creatives, tracking conversions, and optimizing campaigns to generate customer inquiries and bookings.

The ideal candidate should have hands-on experience in digital advertising, strong analytical skills, and a creative approach to marketing. Familiarity with AI tools and marketing automation will be an added advantage.

Key Responsibilities

1. Social Media & Paid Advertising Management

• Manage social media pages and advertising campaigns across Meta platforms (Facebook and Instagram) and Google Ads.
• Plan, execute, monitor, and optimize campaigns within allocated advertising budgets.
• Develop and test different audience segments, ad creatives, messaging, and promotional offers.
• Identify effective campaign strategies to improve customer acquisition and business growth.
• Maintain consistency in brand communication across different business accounts.

2. Campaign Performance & Analytics

• Track campaign performance, including clicks, impressions, cost per lead, conversions, and return on ad spend (ROAS).
• Monitor customer inquiries, calls, bookings, and other conversion activities.
• Analyze campaign data to identify successful strategies and areas requiring improvement.
• Prepare and share weekly performance reports highlighting campaign results, insights, and recommendations.
• Use campaign performance and booking data to identify customer demand trends.

3. Online Reputation & Customer Engagement

• Monitor and respond to customer reviews across Google, booking platforms, and social media channels.
• Ensure all responses are friendly, professional, and aligned with the company's communication standards.
• Identify recurring customer feedback and share relevant insights with internal teams.

4. Business & Revenue Support

• Use Property Management Systems (PMS) to connect advertising performance with actual bookings wherever tracking is available.
• Share customer demand and booking insights to support pricing and revenue management decisions.
• Research market trends, competitor activities, and new marketing opportunities.
• Recommend creative marketing strategies to support the growth of different businesses.

5. AI Tools & Marketing Automation

• Use AI tools to create advertising content, develop marketing ideas, and analyze campaign performance.
• Explore AI-powered solutions to improve marketing productivity and campaign optimization.
• Build and train AI agents to automate repetitive marketing activities.
• Test new AI applications, tools, and integrations relevant to digital marketing.
• Share new marketing and automation ideas directly with the business owner.

Required Skills & Qualifications

• Hands-on experience managing Meta Ads (Facebook and Instagram) and/or Google Ads.
• Practical understanding of paid advertising, campaign setup, audience targeting, and budget optimization.
• Ability to track and analyze campaign metrics such as clicks, cost per lead, conversions, and ROAS.
• Strong understanding of social media platforms and digital marketing trends.
• Ability to develop engaging ad content, test creatives, and identify effective marketing approaches.
• Strong analytical and problem-solving skills.
• Ability to work independently, take ownership, and make data-driven recommendations.
• Comfortable experimenting with new ideas and adapting to changing business requirements.
• Good written and verbal English communication skills.

Preferred Skills

• Google Ads and/or Meta Blueprint certifications.
• Experience managing campaigns for multiple businesses or brands.
• Familiarity with Google Analytics 4, Google Tag Manager, conversion tracking, and performance reporting.
• Exposure to hospitality, travel, property management, or booking-based businesses.
• Experience using AI tools for content creation, campaign analysis, and marketing automation.
• Basic understanding of Property Management Systems (PMS) and revenue management.

AI & Automation Core Part of the Role

AI adoption and automation are integral responsibilities of this position. The selected candidate will be expected to:

• Use AI tools regularly for marketing research, content creation, campaign planning, and analysis.
• Help build and train AI agents by providing workflows, examples, instructions, and feedback.
• Explore new AI tools and integrations to improve marketing operations.
• Identify opportunities to automate repetitive marketing tasks.
• Share innovative marketing and business growth ideas directly with the owner.

General Requirements

• Excellent spoken and written English communication skills.
• Strong communication and coordination abilities.
• Familiarity with Google Workspace, including Gmail, Drive, Docs, and Sheets.
• Working knowledge of Microsoft Excel and Word.
• Willingness to learn Slack, Asana, AI tools, and Property Management Systems (PMS).
• Fast and accurate typing skills.
• Flexibility to work according to US business hours, including evening and night shifts in India.
• Willingness to work six days a week, including rotational weekends and holidays.
• Mandatory work-from-office requirement in Vadodara for every shift.

Practical Assessment Second Interview

Candidates are strongly encouraged to build and demonstrate a simple AI agent related to digital marketing, campaign management, or content creation using any preferred platform, such as:

• Custom GPT in ChatGPT
• Google Gemini Gem
• Any no-code AI agent or automation builder

Candidates who demonstrate a working AI agent during the second interview will be strongly preferred.

Preferred Candidate Profile

• Candidates with hands-on experience in performance marketing and paid advertising.
• Individuals who can demonstrate actual campaign results and explain their contribution to campaign performance.
• Self-starters who are comfortable working independently and taking ownership of marketing activities.
• Candidates who actively follow digital marketing trends and are enthusiastic about AI-driven marketing.
• Applicants with a stable employment history and a genuine interest in long-term career growth will be preferred.

Career Opportunity

This is a long-term career opportunity for candidates interested in growing with the organization. The company invests in employee training and development and seeks individuals committed to building a long-term professional association.