Short form Content Lead

YouTube for Brands; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

YouTube For Brands is seeking a Short-Form Content Lead to guide a high-volume, high-quality output across YouTube Shorts, Reels, and similar formats. You will lead a content team from ideation through delivery, ensuring every second and frame captivates the audience.

You should bring 3+ years in short-form content, a keen eye for pacing and hooks, and a track record of elevating performance while meeting tight deadlines.

Qualifications

• 3+ years hands-on experience in short-form content.
• Strong understanding of YouTube Shorts, Instagram Reels, and similar formats.
• Experience leading or managing a creative/content team.

Responsibilities

• Lead and manage a team of content professionals.
• Oversee end-to-end short-form content process from ideation to delivery.
• Review content with a second-by-second eye for detail, including pacing, hooks, cuts, transitions, captions, visuals, audio, and retention.
• Set and maintain quality standards for short-form content across the team.
• Identify what works across formats and platforms.
• Collaborate with content, creative, and production teams to turn ideas into high-performing short-form videos.
• Provide actionable feedback and mentor team members to improve work.
• Stay updated with evolving short-form trends and audience behaviour.
• Ensure content is delivered on time without compromising quality.

Skills

3+ years of short-form content

Platform knowledge: YouTube Shorts, Re

Job description

At YouTube For Brands, we help brands grow on YouTube through strong strategy, storytelling, and creative content.

We work with brands across finance, business, technology, and other high-interest categories, creating content that people genuinely want to watch. From ideation and research to scripting, production, editing, and publishing, we take ownership of the entire content journey.

Role

We’re looking for a Short-Form Content Lead who understands short-form content inside out from the first frame to the last second. You should have a strong eye for detail, understand what makes content engaging, and be able to lead a team to consistently produce high-quality short-form videos.

What you’ll do

• Lead and manage a team of content team.
• Oversee the end-to-end short-form content process, from ideation and scripting to editing and final delivery.
• Review content with a second-by-second eye for detail , including pacing, hooks, cuts, transitions, captions, visuals, audio, and overall retention.
• Set and maintain quality standards for short-form content across the team.
• Identify what works and what doesn’t across different short-form formats and platforms.
• Work closely with content, creative, and production teams to turn ideas into high-performing short-form videos.
• Give clear, actionable feedback and mentor team members to improve their work.
• Stay updated with evolving short-form trends, formats, editing styles, and audience behaviour.
• Ensure content is delivered on time without compromising on quality.

What we’re looking for

• 3+ years of hands-on experience in short-form content.
• Strong understanding of platforms such as YouTube Shorts, Instagram Reels, and similar short-form formats.
• You consider yourself a short-form specialist , not someone who occasionally works on short-form content.
• Exceptional attention to detail you notice what happens in every second and every frame of a video.
• Strong understanding of hooks, pacing, storytelling, retention, visual language, and editing.
• Previous experience leading or managing a creative/content team .
• Ability to give constructive feedback and raise the quality bar across the team.
• Strong sense of ownership, execution, and attention to deadlines.
• Ability to balance creative quality with speed and volume.

Bonus if you have

• Experience working with high-volume short-form content.
• Experience building or managing short-form content strategies.
• Experience analysing content performance and using insights to improve future content.