SFE Manager

Cipla; Mumbai; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Cipla in Mumbai is seeking a senior Sales Force Effectiveness (SFE) leader to implement the SFE framework, optimize field efforts, and drive sales performance across Emerging Markets and Australia in collaboration with the Central SFE Team. The role emphasizes strategic customer engagement and top‑line growth.

You will own CRM system management and master data accuracy, design and deliver user training, and develop incentive and performance‑management processes.

Qualifications

• Experience in implementing Sales Force Effectiveness (SFE) strategies for large teams.
• Proficient in CRM system administration and lifecycle management.
• Strong focus on master data accuracy and data governance.

Responsibilities

• Implement SFE framework tailored to Emerging Markets and Australia.
• Drive CRM system management and ensure reliability and improvements.
• Administer master data and deliver CRM training programs.

Skills

SFE framework

CRM administration

Master data management

Incentive design

Performance dashboards

Cross‑functional collaboration

Training & documentation

Analytics & reporting

Tools

CRM software

Job description

The role will be responsible for implementing SFE process, optimizing field efforts, sales performance, driving strategic customer engagement, performance management and managing critical sales enablement systems.

Key Responsibilities:

1. SFE Framework Implementation

• Develop and execute a comprehensive Sales Force Effectiveness strategy tailored to Emerging Markets and Australia in collaboration with Central SFE Team.
• Drive process-centric customer engagement through:
• Regular communication and update mechanisms
• Strategic customer segmentation and targeted approach
• Continuous monitoring and refinement of engagement strategies
• Create and implement best practices for sales team performance optimization

2. CRM System Management

• System Administration
• Oversee complete CRM system lifecycle management
• Ensure system reliability, performance, and continuous improvement

Master Data Management

• Act as admin
• Maintain and update master data with highest accuracy
• Design and deliver comprehensive CRM system training programs
• Develop user guides and support documentation
• Monitor user adoption and system utilization metrics

3. Incentive and Rewards Program Management

• Incentive Program Design and disbursement.
• Incentive calculation and timely and accurate disbursement
• Implement incentive and target setting framework.

4. Performance Management

• Generate excel dashboards, reports and update
• Maintain sales, efforts and incentive records for audit.

5. Cross-functional collaboration

• Collaborate with the Central SFE and manage activities as per the framework.
• Marketing, medical, analytics, SFE, Training, Supply etc) to align on brand messaging, communication, training, availability