Sernior Analyst - Paid Social

Lowe's; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

On-site gym

On-site clinic

Modern workspace

Job summary

Lowe's India in Bengaluru invites you to join a fast-paced digital marketing team. Based at our on-site office, you will develop paid media strategies across Facebook, Instagram, Pinterest, TikTok, and more to drive brand awareness and performance for ecommerce initiatives.

You will manage campaigns, analyze audiences, run A/B tests, and optimize budgets to maximize ROAS while collaborating with cross-functional teams.

Qualifications

• Bachelor's degree in Marketing, Business, Advertising or related field.
• Minimum 3+ years of experience with in-depth knowledge on paid social platforms, advertising tools, and ad formats.
• Proactive in achieving goals and driving measurable outcomes.
• Detail-oriented mindset with focus on continuous improvement.

Responsibilities

• Develop paid media strategies across platforms such as Facebook Ads, Instagram Ads, Pinterest, TikTok, Reddit.
• Campaign management: create, launch, and optimize paid media campaigns to drive brand awareness, traffic, lead generation, mobile app and conversions.
• Audience segmentation across 1P/2P/3P audiences for effective targeting.
• Executes A/B testing to refine and improve performance.
• Budget management to maximize ROAS and allocate spend efficiently.
• Performance tracking and reporting with KPIs like impressions, clicks, CPA, CPV, RPV and ROAS.
• Advanced analytics to interpret insights from complex performance data and attribution reports.
• Collaborate with internal stakeholders for integrated marketing efforts.

Skills

Pinterest

Facebook Business Manager

Data analytics

Strategic thinking

Programmatic buying

Education

Bachelor's degree

Marketing, Business, Advertising

Experience with paid social platforms

Tools

Excel

Power Query

SQL

Power BI

Job description

Innovate in Bengaluru

This position is based at our on-site office in Bengaluru. Lowes offers an ultramodern work environment, complete with cutting-edge technology, collaborative workspaces, an on-site gym and clinic, and other perks to enhance your work experience.

About Lowe s

Lowe s is a FORTUNE 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

About Lowe s India

Lowe s India, the Global Capability Center of Lowe s Companies Inc., is a hub for driving our technology, business, analytics, and shared services strategy. Based in Bengaluru with over 4,500 associates, it powers innovations across omnichannel retail, AI/ML, enterprise architecture, supply chain, and customer experience. From supporting and launching homegrown solutions to fostering innovation through its Catalyze platform, Lowe s India plays a pivotal role in transforming home improvement retail while upholding strong commitment to social impact and sustainability. For more information, visit Lowes India

About the Team

They analyze sales data, handle restocking, create enticing displays and handle point of sale marketing . This role leverages digital marketing channels to drive in-store and online traffic, deliver total campaign metrics and optimize ROI for maximum profitability by creating programs from concept to design, or optimizing current programs.

Job Summary:

• Develop paid media strategies: Plan and execute paid media strategies across platforms such as Facebook Ads, Instagram Ads, Pinterest, TikTok, Reddit.
• Campaign management: Create, launch, and optimize paid media campaigns to drive brand awareness, traffic, lead generation, mobile app and conversions. Monitor campaign performance, budgets, key metrics, and make data-driven adjustments to achieve campaign objectives.
• Audience segmentation: Conduct in-depth audience analysis across 1P/2P/3P audiences and identify appropriate cohorts for effective campaign targeting.
• Executes A/B testing to refine and improve performance continuously.
• Budget management: Monitor and manage campaign budgets effectively to achieve desired ROAS. Regularly review performance and adjust budget allocations to maximize campaign performance and efficiency.
• Performance tracking and reporting: Utilize analytics tools to track, measure, and analyze campaign performance. Prepare regular reports on key metrics, including impressions, clicks, CPA, CPV, RPV and ROAS. Provide actionable insights and recommendations based on performance analysis.
• Advanced Analytics: Ability to digest, interpret and clearly communicate insights from complex performance data and Multi Touch Attribution reports.
• Collaborate with internal stakeholders to ensure a cohesive and integrated marketing approach.
• Manages multiple projects and stakeholders to prioritize projects with the most impact on operational goals, helps to influence decisions across the organization to drive consumer relevance and engagement.
• Designs and implements processes that solve complex organizational problems from start to finish with limited input, ability to self-start and self-motivate themselves and cross functional team members.
• Troubleshoot technical assets such as product catalogs, feeds, event pixels and more

Years of Experience:

5+ years of experience

Education Qualification & Certifications (optional) Required Minimum Qualifications

Bachelor s degree

Marketing, Business, Advertising, or related field

Minimum 3+ Years of experience with in-depth knowledge on paid social platforms, advertising tools, and ad formats.

Proactive in achieving goals and driving measurable outcomes.

Detail-oriented mindset with a focus on continuous improvement, staying up to date with industry trends and best practices.

Experience with e-commerce or digital marketing for an online business is highly desirable.

Team player with strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.

Skill Set Required

Primary Skills (must have)

Proficiency in Pinterest and Facebook Business Manager.

Comfortable handling raw data and identifying trends.

Ability to interpret insights from Data analytics tools.

Strategic and analytical thinking, with attention to detail.

Strong programmatic knowledge.

Secondary Skills (desired)

Proficiency in Microsoft Excel, power query and SQL

Experience in creating Power BI dashboard.

Meta Blueprint Certification.

Experience on Epsilon people cloud (EPC)

Lowes is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.