SEO Trainer (Remote, Part time)

kraftshala; India; Remote; INR 1,200,000 - 1,800,000; Full time

Job summary

Kraftshala School of Business is seeking a hands-on SEO leader to design curriculums, create practical frameworks, and train students and marketers for industry readiness from Day 1.

Role focuses on developing live-project content, leveraging tools like GA4 and AI-based approaches, and collaborating with senior SEO and performance marketing leaders to scale impact across hundreds of learners.

Qualifications

• Extensive hands-on technical SEO experience with proven results.
• Experience optimizing content for AI Overviews (SGE) and LLMO.
• Proficiency with analytics tools like GA4, Screaming Frog, and Search Console.
• Structured, data-driven, user-centric problem solving.
• Ability to see the big picture as well as fine details.

Responsibilities

• Deliver regular SEO training sessions for groups of varying sizes.
• Develop simplified, framework-based academic content for professionals and students.
• Upgrade training design using instructional design and tech.
• Analyze placement outcomes to identify training gaps.

Skills

Technical SEO

AI content generation

Analytics tools

Data-driven

Training & teaching

Tools

GA4

ChatGPT

SEMrush

WP-Rocket

Ahrefs

Yoast

Screaming Frog

Search Console

Job description

Kraftshala School of Business | Full time

What this role is about:

Designing SEO curriculum, frameworks, training, and consulting on live projects to ensure our student marketers are industry-ready from Day 1.

Who we’re looking for:

Someone with strong hands‑on SEO capability is non‑negotiable. We are less concerned about years of experience and more focused on depth of thinking, judgment, and ownership.

Why you should apply:

• Influence how SEO is taught and practiced across hundreds of real marketers
• Work closely with experienced SEO and performance marketing leaders
• Build perspective that goes beyond optimizing SEO for a single brand

About us:

Kraftshala is India’s largest higher‑education institution in terms of marketing placements, with a 94% placement rate. Our programs serve as a talent pipeline for agencies such as Publicis, Dentsu, IPG, and Hiveminds, as well as brands like Nestlé, Nykaa, Google, Lenskart, Zomato, and 500+ other companies.
We are backed by eminent investors including ex‑unicorn startup founders and CXOs of companies like RedBus, NoBroker, Nestlé, and Performics.

The detailed version of the role

Kraftshala runs India’s largest job‑linked marketing program, called the Marketing Launchpad. This is a 100% live, job‑linked program that continuously evolves to keep pace with Google algorithm updates, AI‑driven content, and the increasing overlap between SEO, content, and performance marketing.

Your responsibility is to ensure that what we teach and deploy reflects current industry realities, while also contributing directly to growth through execution.

• Training: You will also be taking regular sessions for small and large groups on a variety of SEO topics
• Developing Academic Content: Combining insights from your experience and conversations with SEO and performance marketing leaders to create simplified frameworks for professionals and students. You’ll experiment with new tools and approaches - from keyword clustering and AI content generation to GA4 and Search Console analytics - to keep our training programs current.
• Upgrading Training design: Using instruction design principles and tech to upgrade students’ projects, engagements, and assessments, as well as create successful playbooks.
• Analysing outcome metrics: Leverage data on how our students are performing during placements and in the early part of their job to figure out and plug training/ admission gaps.

Must-Haves:

• 3-8 years of experience in technical SEO optimization with proven successes (We are not too fussed about the number of years. Experience is simply a proxy for capability, which is what we really care for).
• A hands‑on experience of optimising your content for AI Overviews (Google’s SGE) and LLMO (Large Language Model Optimization)
• Experience with website analytics tools, such as Google Analytics 4, ChatGPT, SEMRush, WP-Rocket, AHREF, Yoast, Screaming Frog, and Search Console.
• A structured, data‑driven, user‑centric approach to problem‑solving
• Ability to see the big picture as well as the easy‑to‑miss details

Good-To-Haves:

• Experience teaching or mentoring teams in SEO.