SEO Specialist with Content Writing Skills

NeosAlpha Technologies Limited; India; On-site; INR 600,000 - 800,000; Full time

Job summary

NeosAlpha Technologies Limited is seeking an SEO Specialist with 3 to 6 years of experience in strategy and execution. The ideal candidate will focus on keyword research, technical audits, and content writing to improve organic search performance.

The role involves planning on-page SEO, conducting regular audits, and creating optimized B2B content while leveraging various SEO tools.

Qualifications

• 3 to 6 years of experience in SEO with a strong focus on strategy and execution.
• Ability to write clear, professional B2B content.
• Hands-on experience with SEO tools and familiarity with structured data.

Responsibilities

• Plan and execute on-page SEO and conduct keyword research.
• Implement and validate structured data for key page types.
• Write SEO-optimized content and coordinate with technical teams.

Skills

On-page SEO

Technical SEO

SEO Tools (GSC, GA4, SEMrush)

Content Writing

Keyword Research

Off-page SEO

Tools

Google Search Console

Google Analytics 4

SEMrush

Ahrefs

Screaming Frog

PageSpeed Insights

Job description

SEO Specialist with Content Writing Skills

India

|

3 to 6 Years

Job Description

We are looking for an SEO Specialist who is strong in both strategy and execution. The role is primarily focused on SEO: keyword research, technical audits, on‑page optimization, content planning, and improving organic search performance. Content writing is a supporting part of the role. The ideal candidate can write clear, well‑structured B2B content but understands that their first responsibility is search visibility, not content volume.

Job Roles & Responsibilities

1. SEO Strategy and Execution

• Plan and execute on‑page SEO across the NeosAlpha website, including title tags, meta descriptions, heading structure, canonical tags, and internal linking.
• Conduct keyword research and map keywords to existing and planned content. Build topic clusters and identify content gaps against competitors.
• Carry out regular technical SEO audits covering crawlability, indexation, page speed, Core Web Vitals, redirect chains, broken links, and sitemap health.
• Implement and validate structured data (JSON‑LD/schema markup) for key page types, including service pages, FAQs, and blogs.
• Use Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, and PageSpeed Insights to monitor performance, identify issues, and track improvements.
• Work on AI search visibility and answer‑engine optimization (AEO/GEO) to ensure NeosAlpha content appears in AI‑generated search responses.
• Identify opportunities for off‑page SEO, including link building, guest posting, partner content, and digital PR collaboration.

2. Content Writing

• Write SEO‑optimized blogs, service pages, landing pages, case studies, whitepapers, and social media copy on B2B technology topics.
• Produce content briefs with target keywords, heading structure, search intent alignment, FAQ sections, and internal link suggestions before writing begins.
• Refresh and update existing website content based on SEO audit findings and performance data from Search Console and GA4.
• Coordinate with design, development, and technical teams to get content published accurately and on time.

Required Skills

1. SEO Skills (Primary)

• Strong working knowledge of on‑page SEO: keyword research, search intent mapping, heading hierarchy, meta tags, URL structure, and internal linking.
• Good understanding of technical SEO: crawl budget, indexing, robots.txt, XML sitemaps, hreflang, redirect types, canonical tags, and page speed optimization.
• Hands‑on experience with SEO tools such as Google Search Console, Google Analytics 4, SEMrush, Ahrefs, Screaming Frog, and PageSpeed Insights.
• Familiarity with structured data formats (JSON‑LD, schema.org) and how to implement them for rich results.
• Understanding of AEO and GEO principles and how to optimize content for AI‑driven search responses.
• Awareness of off‑page SEO principles, including backlink acquisition, anchor text strategy, and digital PR.

2. Content Skills (Supporting)

• Ability to write clear, professional B2B content in long‑form (blogs, whitepapers, case studies) and short‑form (social media, ad copy, email) formats.
• Able to understand technical topics and convert them into useful, buyer‑focused content without losing accuracy.
• Good editing and proofreading skills with attention to brand tone, structure, and clarity.

Preferred Experience

• Prior experience in B2B technology, SaaS, cloud, integration services, or IT consulting companies.
• Experience running SEO audits independently, identifying issues, and prioritizing fixes based on business impact.
• Familiarity with platforms or topics such as Azure, Google Cloud, Boomi, Celigo, Workato, Apigee, Salesforce, NetSuite, Databricks, AI, and automation is preferred.
• Experience creating content that targets both technical and business buyers in enterprise technology markets.

Salary and Perks

• In commensuration with the skills and experience of an individual.