SEO Specialist

Ugaoo Agritech Pvt. Ltd.; Pune District; On-site; INR 900,000 - 1,700,000; Full time

Job summary

Ugaoo Agritech Pvt. Ltd. in Pune is seeking a pioneering Generative Engine Optimization (GEO)/SEO Specialist to lead our search visibility and AI-driven discovery efforts.

You will optimize content across the website, blog, and product pages, implement schema, and collaborate with content and engineering teams to ensure high organic rankings and credible AI citations. This role requires strategic thinking, strong analytics, and experience with technical SEO, LLM workflows, and E-E-A-T building.

Qualifications

• Proven experience in GEO content writing and strategic execution.
• Understanding of optimizing content specifically for Generative AI and featured snippets.
• Demonstrable understanding of how Large Language Models (LLMs) and generative AI systems process and synthesize information.
• Familiarity with Search Generative Experience (SGE) interfaces and their impact on user journeys.
• Proficiency with SEO tools (Semrush, Ahrefs, Google Search Console) and analytics platforms (Google Analytics).
• Experience with Schema.org markup and structured data implementation.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• Excellent communication and collaboration skills.

Responsibilities

• Develop and execute GEO strategy for content across digital platforms.
• Integrate technical SEO fundamentals including site speed, mobile-friendliness, and Core Web Vitals.
• LLM-optimized content creation and structuring for AI-friendly outputs.
• SGE optimization to achieve primary citations and favorable AI depictions.
• AI content audits to identify gaps for generative optimization.
• Oversee Schema.org markup for products, articles, FAQs, and how-to guides.
• Collaborate with SEO, Content, Product and Engineering teams.
• Educate internal teams on GEO principles and AI-friendly content creation.

Skills

GEO content writing

Strategic execution

Generative AI optimization

AI/SSGE optimization

Analytics

Communication

Cross-functional collaboration

Technical SEO

Tools

Semrush

Ahrefs

Google Search Console

Schema.org markup

Job description

Ugaoo is a leading D2C brand in India's booming home gardening space. We provide a comprehensive range of liveplants, seeds, tools, and plant care essentials. Our mission is to make urban gardening accessible, enjoyable, andsustainable. We are a content-first company dedicated to building the ultimate community for plant parents.

About the role

Ugaoo is seeking a pioneering Generative Engine Optimization (GEO)/SEO Specialist to lead our comprehensive searchvisibility strategy. This critical role is responsible for maximizing Ugaoo's performance across both traditionalsearch engine result pages (SERPs) and the rapidly evolving world of AI-driven discovery.

You will ensure Ugaoo's digital presence achieves high organic rankings through regular SEO fundamentals whilesimultaneously adapting our content to guarantee maximum visibility, accurate representation, and authoritativecitation within Generative AI systems, Large Language Models (LLMs), and Search Generative Experiences (SGE). The goalis to make Ugaoo the definitive, cited source for gardening-related queries, whether users are clicking a link orreceiving a synthesized AI answer. This is a chance to define a new search channel while maintaining excellence in ourcore organic performance.

Key Responsibilities :

• Develop & Execute GEO Strategy:Design and implement comprehensive strategies for optimizing Ugaoo’scontent across all digital platforms (website, blog, product pages, etc.) for generative AI visibility andperformance.
• Integrate Technical SEO Fundamentals: Ensure all foundational technical SEO elements (sitespeed, mobile-friendliness, Core Web Vitals, clean crawl architecture, and robust internal linking) are optimized,as high organic ranking and performance remain critical trust signals for AI models like SGE and LLMs.
• LLM-Optimized Content Creation: Work closely with content creators to ensure all new and existing content is structured, formatted, and written in a way that is easily digestible, accurate, and authoritative for LLMs. This includes optimizing for direct answers, clear hierarchies, structured data, and unambiguous language.
• SGE Optimization: Specifically focus on strategies to improve Ugaoo's presence and favorable depiction within Search Generative Experiences (SGEs) like Google's AI Overviews, aiming for primary citations and inclusion.
• AI Content Audits & Analysis: Conduct regular audits of Ugaoo’s digital assets to identify gaps and opportunities for generative AI optimization. Analyze how AI models currently interpret and present Ugaoo’s information.
• Structured Data Implementation: Oversee the implementation and maintenance of advanced Schema.org markup to provide explicit context to AI crawlers regarding Ugaoo's products, articles, FAQs, and "How-To" guides.
• Authority & E-E-A-T Building: Develop strategies to enhance Ugaoo's Expertise, Experience, Authoritativeness, and Trustworthiness signals for AI models, focusing on original research, expert contributions, and robust internal/external linking.
• Conversational Search Optimization: Research and optimize for natural language queries and long-tail conversational phrases that users employ when interacting with generative AI interfaces.
• Performance Monitoring & Reporting: Track key performance indicators (KPIs) related to AI citations, generative traffic, brand mentions in AI summaries, and overall generative visibility. Provide regular reports and actionable insights to the marketing team.
• Stay Ahead of Trends: Continuously research and stay updated on the latest advancements, algorithms, and best practices in generative AI, LLMs, SGEs, and their impact on search and content discovery.
• Cross-functional Collaboration: Collaborate closely with SEO, Content, Product, and Engineering teams to ensure GEO best practices are integrated into all relevant digital initiatives.
• Training & Education: Educate internal teams on the principles of GEO and the importance of creating AI-friendly content.

Requirements :

• Proven experience in GEO content writing and strategic execution.
• Understanding of optimizing content specifically for Generative AI and featured snippets.
• Demonstrable understanding of how Large Language Models (LLMs) and generative AI systems process and synthesize information.
• Familiarity with Search Generative Experience (SGE) interfaces and their impact on user journeys.
• Proficiency with SEO tools (e.g., Semrush, Ahrefs, Google Search Console) and analytics platforms (e.g., Google Analytics).
• Experience with Schema.org markup and structured data implementation.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• Excellent communication and collaboration skills.

Bonus Points:

• Experience with AI content analysis tools or platforms.
• Understanding of Natural Language Processing (NLP) concepts.
• Passion for gardening and sustainable living!

If you are a strategic content leader ready to shape the future of gardening content in the AI era, we want to hear from you!

Join us, and grow with us. Because Plants Grow People.