SEO Manager

Deutsche Bank; Mumbai Suburban; On-site; INR 1,200,000 - 2,200,000; Full time

Benefits offered by this job

Leave policy

Parental leave

Childcare reimbursement

Certifications sponsorship

Employee assistance

Health insurance

Life insurance

Health screening

Job summary

Deutsche Bank is seeking an SEO Manager for its Global Marketing team in Mumbai, India. You will optimize the private bank site and related content using SEO, AEO and AI search best practices, collaborating with content, design and analytics teams.

You will lead schema implementation, audits and content enhancements to improve organic reach, AI visibility and user engagement across pages, media and metadata.

Qualifications

• 3+ years of SEO experience for a global website, with strong understanding of technical, on-page and content-led SEO practices
• Experience using Adobe Experience Manager or similar enterprise content management systems
• Detailed understanding of SEO content principles, including H tags, URL syntax, keyword analysis, meta descriptions, structured data and answer-led content formats
• Able to work independently while collaborating effectively with content, design, development, analytics and regional marketing teams
• Detail oriented, with the ability to translate data, search trends and AI visibility insights into clear optimisation actions
• Excellent verbal and written communication skills, with strong presentation and organisation skills
• Experience in SEMrush, BrightEdge and similar SEO, content intelligence or AI visibility tools
• Confidence in liaising across business lines, regions and time zones
• Experience in a regulated sector such as financial services or healthcare is preferred
• Exposure to AI search optimisation, AEO or GEO
• Knowledge of Google Search Console, GA4, Google Business Listings and emerging AI search performance indicators
• Proven ability to leverage AI tools to enhance productivity, optimise workflows to solve business problems, while applying a critical judgment to ensure responsible and ethical use of data and AI outputs

Responsibilities

• Manage SEO and AI search optimization for a global website (db.wealth.com)
• Optimise existing and new page content within Adobe Experience Manager using SEO, AEO and AI search best practices
• Manage SEO and AI visibility audits set by the global head of SEO to identify opportunities to improve website content performance
• Collaborate with regional SEO leads to ensure alignment with global SEO, content governance and AI optimization priorities
• Implement and maintain SEO schema and structured data through Adobe Experience Manager to support search engines and AI-led discovery
• Coordinate with the development team to implement technical SEO, schema and AI optimization recommendations
• Monitor and resolve issues such as broken links, temporary redirects, crawlability barriers and indexation risks
• Optimise metadata, headings, page summaries, image/video descriptions and answer-led content using keyword, intent and entity analysis
• Create SEO and AI search performance reports covering organic traffic, keyword rankings, AI referrals, search visibility and other relevant KPIs
• Support UAT audits to test new functionality across devices and browsers for bugs, UI inconsistencies, accessibility issues and SEO impact
• Help improve domain authority, topical authority and AI citation potential through content quality, internal linking and backlink activity

Skills

SEO expertise

Technical SEO

Content SEO

Communication skills

Team collaboration

Analytical thinking

Tools

Adobe Experience Manager

SEMrush

BrightEdge

Job description

Job Description:

Job Title: SEO Manager

Corporate Title: Analyst

Location: Mumbai, India

Role Description

The role is within the Deutsche Bank Private Bank, Global Marketing team. As a member of the team, you will work closely with content, web design, analytics, regional marketing leads and external agencies to improve the organic visibility and discoverability of our global and regional websites.

As an SEO Manager, you will support the global head of SEO in strengthening traditional SEO performance while helping to develop the site for AI-led search experiences, including AI Overviews, answer engines and generative search platforms. You will ensure online content is structured, optimised and measured in a way that improves organic reach, search relevance, AI visibility and user engagement across articles, landing pages, metadata, images and video content.

What we'll offer you

• Best in class leave policy.
• Gender neutral parental leaves
• 100% reimbursement under childcare assistance benefit (gender neutral)
• Sponsorship for Industry relevant certifications and education
• Employee Assistance Program for you and your family members
• Comprehensive Hospitalization Insurance for you and your dependents
• Accident and Term life Insurance
• Complementary Health screening for 35 yrs. and above

Your key responsibilities

• Manage SEO and AI search optimization for a global website (db.wealth.com)
• Optimise existing and new page content within Adobe Experience Manager using SEO, AEO and AI search best practices
• Manage SEO and AI visibility audits set by the global head of SEO to identify opportunities to improve website content performance
• Collaborate with regional SEO leads to ensure alignment with global SEO, content governance and AI optimization priorities
• Implement and maintain SEO schema and structured data through Adobe Experience Manager to support search engines and AI-led discovery
• Coordinate with the development team to implement technical SEO, schema and AI optimization recommendations
• Monitor and resolve issues such as broken links, temporary redirects, crawlability barriers and indexation risks
• Optimise metadata, headings, page summaries, image/video descriptions and answer-led content using keyword, intent and entity analysis
• Create SEO and AI search performance reports covering organic traffic, keyword rankings, AI referrals, search visibility and other relevant KPIs
• Support UAT audits to test new functionality across devices and browsers for bugs, UI inconsistencies, accessibility issues and SEO impact
• Help improve domain authority, topical authority and AI citation potential through content quality, internal linking and backlink activity

Your skills and experience

• 3+ years of SEO experience for a global website, with strong understanding of technical, on-page and content-led SEO practices
• Experience using Adobe Experience Manager or similar enterprise content management systems
• Detailed understanding of SEO content principles, including H tags, URL syntax, keyword analysis, meta descriptions, structured data and answer-led content formats
• Able to work independently while collaborating effectively with content, design, development, analytics and regional marketing teams
• Detail oriented, with the ability to translate data, search trends and AI visibility insights into clear optimisation actions
• Excellent verbal and written communication skills, with strong presentation and organisation skills
• Experience in SEMrush, BrightEdge and similar SEO, content intelligence or AI visibility tools
• Confidence in liaising across business lines, regions and time zones
• Experience in a regulated sector such as financial services or healthcare is preferred
• Exposure to AI search optimisation, AEO or GEO
• Knowledge of Google Search Console, GA4, Google Business Listings and emerging AI search performance indicators
• Proven ability to leverage AI tools to enhance productivity, optimise workflows to solve business problems, while applying critical judgment to ensure responsible and ethical use of data and AI outputs.

How we'll support you

Training and development to help you excel in your career.

Coaching and support from experts in your team.

A culture of continuous learning to aid progression.

A range of flexible benefits that you can tailor to suit your needs.

About us and our teams

Please visit our company website for further information:

https://www.db.com/company/company.html

We strive for a culture in which we are empowered to excel together every day. This includes acting responsibly, thinking commercially, taking initiative and working collaboratively. Together we share and celebrate the successes of our people. Together we are Deutsche Bank Group.

We welcome applications from all people and promote a positive, fair and inclusive work environment.