Seo Manager

Orange Digital Marketing; Chennai District; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Orange Digital Marketing in Chennai is seeking an experienced SEO lead with 8+ years in hands-on SEO. The role focuses on Local and International SEO, optimizing for multiple regions, and driving organic growth across technical, on-page, off-page and content strategies.

You will coordinate with content, development, and marketing teams to implement SEO best practices, monitor performance using top tools, and stay ahead of Google algorithm updates.

Qualifications

• 8+ years of hands-on SEO experience.
• Strong experience in Local SEO or International/USA SEO, both a plus.
• Proven track record of improving organic rankings, traffic, and leads.
• Deep knowledge across Technical, On-Page, Off-Page, Content, Local and International SEO.
• Experience with Ahrefs, SEMrush, Google Search Console, Google Analytics, and Screaming Frog.
• Knowledge of Google Tag Manager, Schema Markup, Structured Data, and Core Web Vitals.
• Strong keyword research, competitor analysis, and SEO audit skills.
• Excellent analytical, problem-solving, communication, and client-management abilities.

Responsibilities

• Develop and execute SEO strategies to improve rankings, traffic, and lead generation.
• Manage Local SEO, International SEO, USA SEO, Technical SEO, On-Page SEO, Off-Page SEO, and Content SEO.
• Conduct keyword research, competitor analysis, SEO audits, and content gap analysis.
• Manage Local SEO campaigns across multiple locations and industries.
• Handle international SEO, geo-targeting, localization, and country-specific strategies.
• Improve crawlability, indexing, site structure, and Core Web Vitals.
• Plan and execute link-building and digital PR strategies.
• Implement AI SEO, GEO and AEO strategies.
• Optimize websites and content for AI-powered search experiences and Google AI Overviews.
• Collaborate with content, development, and marketing teams to apply SEO best practices.
• Track SEO performance using Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog.
• Stay updated with Google algorithm changes and emerging SEO trends.

Skills

SEO Strategy

Local SEO

International SEO

USA SEO

Technical SEO

On-Page SEO

Off-Page SEO

Content SEO

Keyword Research

SEO Audits

Core Web Vitals

Analytics

Tools

Ahrefs

SEMrush

Google Search Console

Google Analytics

Screaming Frog

Job description

Experience: 8+ Years

Location: Chennai

Employment Type: Full-time

Salary: Industry Standard

Key Responsibilities

• Develop and execute SEO strategies to improve organic rankings, traffic, visibility, and lead generation.
• Manage Local SEO, International SEO, USA SEO, Technical SEO, On-Page SEO, Off-Page SEO, and Content SEO.
• Conduct keyword research, competitor analysis, SEO audits, and content gap analysis.
• Manage Local SEO campaigns across multiple locations and industries.
• Handle international SEO, geo-targeting, localization, and country-specific strategies.
• Improve website crawlability, indexing, site structure, and Core Web Vitals.
• Plan and execute link-building and digital PR strategies.
• Implement AI SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) strategies.
• Optimize websites and content for AI-powered search experiences and Google AI Overviews.
• Work with content, development, and marketing teams to implement SEO best practices.
• Track and analyze SEO performance using Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, and other SEO tools.
• Stay updated with Google algorithm updates and emerging SEO trends.

Required Qualifications

• 8+ years of hands-on SEO experience, preferably with a Digital Marketing Agency.
• Strong experience in either Local SEO or International/USA SEO. Experience in both is an added advantage.
• Proven track record of improving organic rankings, traffic, and lead generation.
• Strong knowledge of Technical, On-Page, Off-Page, Content, Local, and International SEO.
• Experience with Ahrefs, SEMrush, Google Search Console, Google Analytics, and Screaming Frog.
• Knowledge of Google Tag Manager, Schema Markup, Structured Data, and Core Web Vitals.
• Strong keyword research, competitor analysis, and SEO audit skills.
• Excellent analytical, problem-solving, communication, and client-management skills.

Preferred Skills

• AI SEO, GEO, and AEO
• Entity SEO and Semantic SEO
• Google AI Overviews and AI-powered search
• Large-scale and multi-location SEO campaigns
• Experience working with highly competitive USA and international markets