SEO Lead (B2B SaaS / Cloud)

XTEN-AV; Dadri; On-site; INR 1,800,000 - 4,000,000; Full time

Job summary

XTEN-AV is seeking an experienced SEO Lead to own our organic revenue strategy for a B2B SaaS/cloud platform. You will guide end-to-end SEO, AI search optimization, and lead a cross-functional team of writers and designers to drive qualified pipeline and MQLs.

This role emphasizes BOFU content, technical audits, and site architecture, with a focus on high-intent keywords, conversion optimization, and measurable impact across Google and AI search surfaces.

Qualifications

• 8-10+ years of hands-on SEO experience in B2B SaaS, cloud, or tech.
• Proven track record of driving qualified pipeline/leads, not just rankings.
• Experience optimizing for AI Search (AEO/GEO/AIO) and LLM citations.
• Strong understanding of high-intent B2B keyword strategy and technical SEO.
• Demonstrated leadership of cross-functional organic growth teams.

Responsibilities

• Drive end-to-end SEO/AEO/GEO strategies to capture high-intent SaaS buyers across Google and AI surfaces.
• Own bottom-of-funnel assets like product comparisons, integrations, and solution pages.
• Lead technical audits, site architecture, schema, Core Web Vitals, and LLM content structure for AI citations.
• Optimize entry points and landing pages to convert organic visitors into qualified leads.
• Mentor and manage SEO specialists, writers, and designers; collaborate with Product Marketing and Web Dev.

Skills

SEO leadership

B2B SaaS/Cloud

Technical SEO

AI Search optimization

Content team leadership

Tools

Ahrefs

SEMrush

Google Search Console

SurferSEO

Clearscope

Job description

XTEN-AV is an AI-powered cloud SaaS platform that revolutionizes the professional audiovisual (AV) system design, proposal, and project management landscape. Our patented platform (featuring tools like X-DRAW, X-DOC, X-PRO, and our AI assistant XAVIA) replaces manual, legacy workflows with automated diagramming, real-time analytics, and AI-driven workflow engines.

About the Role

We are looking for a strategic SEO Lead with 8-10+ years of experience in B2B SaaS / Cloud to own our organic revenue strategy. You will lead traditional SEO alongside modern AEO, GEO, and AI search optimization (Google AI Overviews, ChatGPT, Perplexity).

Your goal isn't just organic traffic—it’s driving qualified MQLs, SQLs, and pipeline while leading a team of SEO specialists, writers, and designers.

Key Responsibilities

• Drive Pipeline: Build end-to-end SEO/AEO/GEO strategies to capture high-intent SaaS buyers across Google and AI search surfaces.
• Own BOFU Assets: Focus on bottom-of-funnel content (competitor alternatives, product comparisons, integrations, and solution pages).
• Technical & AI SEO: Lead technical audits, site architecture, schema, Core Web Vitals, and LLM content structure for AI citations.
• Conversion & CRO: Optimize entry points and landing pages to turn organic visitors into qualified leads.
• Lead the Team: Mentor and manage specialists, content writers, and designers; collaborate closely with Product Marketing and Web Dev.

What We’re Looking For

• 8-10+ years of hands-on SEO experience, specifically in B2B SaaS, Cloud, or Tech.
• Proven track record of driving qualified pipeline/leads, not just vanity traffic or rankings.
• Experience optimizing for AI Search (AEO/GEO/AIO) and LLM citations.
• Deep understanding of high-intent B2B keyword strategy and technical SEO.
• Strong leadership skills managing cross-functional organic growth teams.
• SEO & AI Trackers: Ahrefs, SEMrush, Google Search Console, Surfer/Clearscope, AI-visibility tools.
• CMS & CRM: WordPress / Headless CMS, plus basic CRM attribution (HubSpot/Salesforce).