SEO Lead

Dr Lal PathLabs; Gurugram District; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Dr Lal PathLabs is seeking an experienced leader to own and scale its organic growth ecosystem across website, app, and AI-led search. You will define strategy, drive implementation and report outcomes, working across Marketing, Product, Technology and Analytics to deliver measurable growth in traffic, bookings and revenue.

Ideal candidates have 8–12 years in organic growth, strong technical SEO, and a track record of managing enterprise-scale sites/apps, with experience in GEO and AI search.

Qualifications

• 8–12 years of experience in organic growth, SEO, ASO, or digital growth.
• Proven track record managing enterprise-scale websites and mobile apps.
• Strong technical SEO knowledge and collaboration with Product/Tech teams.
• Experience managing agencies and cross-functional programs.
• Proficient in GA4, Google Search Console, app-store analytics, dashboards.
• Experience linking organic performance to leads, conversions, and revenue.
• Exposure to GEO, AI search, or LLM discoverability preferred (Claude, Gemini).

Responsibilities

• Own and scale organic growth ecosystem across Website, App, and AI-led search.
• Develop roadmaps for SEO, ASO and GEO with traffic and revenue targets.
• Lead enterprise SEO strategy covering technical SEO, content, local and site health.
• Drive crawlability, indexation, Core Web Vitals, and health improvements.
• Own App Store/Play visibility, keyword strategy, and conversions.
• Build AI-search visibility strategy and prompt universes.
• Lead agency governance and ensure alignment with internal roadmaps.
• Act as single owner across Marketing, Product, Tech, Content and Analytics.
• Build executive dashboards for performance and risk.
• Use AI/automation to improve research, monitoring, and reporting.

Skills

SEO

ASO

GEO

Analytics

Leadership

Tools

SEMrush

GA4

Google Search Console

Looker Studio

Power BI

Excel

App Analytics

Job description

Scope of Work

Own and scale Dr. Lal PathLabs' organic growth ecosystem across the website, mobile app and AI-led search. The role is accountable for leading projects and with a clear mandate of building one integrated organic growth engine across Website + App + AI Search. This role involves strategy, prioritisation, agency governance and measurable business outcomes across SEO, ASO and Generative Engine Optimisation (GEO). The successful candidate will define direction, drive implementation and remain accountable for outcomes, rather than operate as a task-level SEO executor. The person should be able to toggle from regular operational work to strategy and present to senior people the roadmap for growth via organic .

Role & responsibilities

Organic Growth Strategy

• Develop annual and quarterly roadmaps for SEO, ASO and GEO, aligned with business priorities. Own organic traffic, leads, bookings and revenue targets across the website and app. Identify growth opportunities across pathology, radiology, preventive health, premium offerings, new brands and international markets. Build forecasts, business cases and prioritized growth plans.

SEO Leadership

• Own enterprise SEO strategy covering technical SEO, content, local and hyperlocal search, international SEO and site architecture. Drive crawlability, indexation, schema, internal linking, Core Web Vitals and website health improvements. Partner with Product and Technology teams to prioritise recommendations and drive implementation to closure. Create scalable optimization frameworks for category, test, package, location and content pages.

ASO and App Organic Growth

• Own App Store and Google Play visibility, keyword strategy and conversion optimisation. Improve organic app installs, rankings, ratings, reviews, app indexing and app-led bookings. Partner with Product teams to improve discovery, deep linking and key app journeys.

GEO and AI Discoverability

• Build the organization's AI-search visibility strategy across AI Overviews and leading generative platforms. Develop priority prompt universes, AI-ready content frameworks, entity optimisation and citation strategies. Track AI visibility, brand mentions, citations, sentiment and competitor presence. Identify emerging search behaviours and translate them into practical actions.

Agency Governance

• Lead SEO, ASO and GEO agency partners, with clear scope, ownership, timelines and service levels. Review agency strategy, monthly plans, recommendations, output quality and business impact. Establish scorecards and weekly/monthly governance to track committed versus delivered work. Challenge agency recommendations and ensure the internal roadmap is not agency dependent.

Cross-functional Programme Management

• Act as the single point of ownership across Marketing, Product, Technology, Content and Analytics. Identify and lead high-impact initiatives with digital product team of DLPL / sales and drive closure within agreed timelines. Maintain one weekly integrated tracker covering start dates, commitments, delivery status, ownership and impact.

Analytics and Leadership Reporting

• Build executive dashboards covering traffic, leads, revenue, rankings, conversion, app growth, technical health and AI visibility. Provide a clear diagnosis of performance: what changed, why it changed, business impact and next action. Present performance, risks, forecasts and growth opportunities to senior leadership.

AI and Automation

• Use AI and automation to improve research, monitoring, content intelligence, audits and reporting. Reduce manual work (by using AI abilities) and build scalable processes for ongoing organic growth management.

Preferred candidate profile

• 8-12 years of relevant experience in organic growth, SEO, ASO, digital growth or search strategy.
• Proven experience managing enterprise-scale websites and mobile apps.
• Strong technical SEO knowledge and the ability to work directly with Product and Technology teams.
• Demonstrated experience managing agencies, complex stakeholders and cross-functional programs.
• Strong command of GA4, Google Search Console, app-store analytics and dashboarding tools.
• Experience linking organic performance to leads, conversion and revenue, not only rankings or traffic.
• Exposure to GEO, AI search or LLM discoverability is strongly preferred.(should be comfortable and hand on with Claude, Gemini)

Core Skills:

• SEO: Technical SEO, enterprise SEO, local and hyperlocal SEO, international SEO, schema, Core Web Vitals, crawlability and indexation.
• ASO: App Store and Google Play optimization, app indexing, ratings and reviews, and conversion improvement.
• GEO: AI search visibility, AI Overviews, prompt mapping, entity optimization, knowledge graph and citation tracking.
• Analytics: SEMrush ,GA4, Search Console, app analytics, Looker Studio or Power BI, and advanced Excel
• Leadership: Agency governance, Programme management, stakeholder influence, executive communication and commercial judgement

Key Success Measures:

• Organic traffic, leads, bookings and revenue growth.
• App organic installs, rankings, conversion and revenue.
• AI-search visibility, mentions and citations.
• Keyword visibility and non-brand discovery.
• Technical SEO health and implementation closure.
• Agency delivery quality, speed and SLA adherence.