SEO & GEO Specialist

Vrinda Techapps; Hyderabad; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Vrinda Techapps Pvt. Ltd. is seeking an experienced SEO & GEO Specialist to drive organic growth across traditional search engines and AI-powered platforms.

You will improve online visibility, generate qualified B2B leads, and establish topical authority for our IT services. Responsibilities include developing SEO/GEO strategies, optimizing content for Google and AI search systems, conducting keyword and entity research, and leading technical audits.

Qualifications

• 4+ years of hands-on SEO experience in IT services, SaaS, or software development.
• Strong expertise in technical, on-page, off-page SEO and content strategy.
• Knowledge of GEO and AI search optimization, EEAT concepts.
• Proficient with GA4, GSC, Ahrefs, SEMrush, Moz, Screaming Frog, and related tools.

Responsibilities

• Develop and execute SEO and GEO strategies to boost rankings and inbound leads.
• Optimize content for traditional and AI-powered search platforms (e.g., ChatGPT, AI assistants).
• Perform keyword research, intent analysis, topic clustering, and entity SEO.
• Create and optimize blogs, landing pages, service pages, case studies and technical articles.
• Conduct audits (on-page, off-page, technical) including Core Web Vitals and schema.
• Build high-quality backlinks and drive Digital PR initiatives.
• Enhance EEAT credibility and monitor performance with GA4, GSC and other tools.
• Collaborate with content, design, development and marketing teams; improve conversions.

Skills

Technical SEO

On-Page SEO

Content Strategy

GA4 / GSC

AI Search Optimization

EEAT Principles

Job description

Vrinda Techapps Pvt. Ltd. is a technology company specializing in AI Solutions, ERPNext, Mobile App Development, Web Development, Cloud Solutions, and Digital Transformation. We are looking for an experienced SEO & GEO Specialist to drive organic growth across both traditional search engines and AI-powered search platforms. The ideal candidate will be responsible for improving our online visibility, increasing qualified B2B leads, and establishing topical authority for our services.

Key Responsibilities

• Develop and execute SEO & GEO strategies to improve organic rankings, AI search visibility, and inbound lead generation.
• Optimize content for Google Search as well as AI-powered platforms such as ChatGPT, Gemini, Claude, and Perplexity.
• Perform keyword research, search intent analysis, topic clustering, and entity-based SEO.
• Create and optimize SEO-friendly content including blogs, landing pages, service pages, case studies, and technical articles.
• Conduct on-page, off-page, and technical SEO audits, including Core Web Vitals, schema markup, indexing, crawlability, and internal linking.
• Build high-quality backlinks through ethical link-building and Digital PR initiatives.
• Improve website authority by implementing EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) best practices.
• Monitor and analyze SEO performance using Google Analytics (GA4), Google Search Console, Ahrefs, SEMrush, Screaming Frog, and other SEO tools.
• Collaborate with content, design, development, and marketing teams to implement SEO recommendations and improve website conversions.
• Stay updated with Google algorithm changes, AI search trends, and emerging SEO technologies.

Required Skills & Experience

• 4+ years of hands‑on experience in SEO, preferably in IT Services, SaaS, or Software Development.
• Strong expertise in Technical SEO, On‑Page SEO, Off‑Page SEO, and Content Strategy.
• Knowledge of GEO (Generative Engine Optimization), AI Search Optimization, Semantic SEO, and EEAT principles.
• Experience with Google Analytics (GA4), Google Search Console, Ahrefs, SEMrush, Moz, Screaming Frog, Google Tag Manager, and Looker Studio.
• Understanding of schema markup, structured data, Core Web Vitals, and website performance optimization.
• Strong analytical, communication, and project management skills.

What Success Looks Like

• Increased qualified B2B leads through organic search.
• Improved rankings for high‑intent service keywords.
• Growth in organic traffic and AI search visibility.
• Strong website authority through high‑quality content and Digital PR.
• Continuous improvement in website performance, engagement, and conversions.

How to Apply

If you are interested in joining Vrinda Techapps Pvt. Ltd., please send us:

• Your updated resume.
• Links to 2–3 SEO/GEO projects, websites, or blogs you’ve worked on.
• A brief case study highlighting measurable SEO results (organic traffic growth, keyword rankings, lead generation, or conversions).
• A short SEO/GEO audit of our website, including key improvement suggestions and your approach to increasing organic visibility and qualified B2B leads.

If you’re passionate about SEO, GEO, and AI-driven search optimization and want to help a growing technology company achieve measurable business growth, we’d love to hear from you!

About Vrinda Techapps

Founded 2014 • 30-60 Employees

Vrinda Techapps is building the future of enterprise data intelligence. Join our mission to make data accessible to everyone.