SEO Executive / Team lead

Goa App; Panaji; On-site; INR 400,000 - 700,000; Full time

Benefits offered by this job

Flexible work environment

Goan lifestyle exposure

Job summary

Goa App is seeking an experienced SEO Specialist to boost its online presence and drive organic traffic for the app. You will develop strategies, research travel-specific keywords, and optimize content across the app and blog posts.

Responsibilities include monitoring trends, analyzing performance with tools like SEMrush, Ahrefs, and Google Analytics, and collaborating with content, marketing, and development teams to maintain high SEO standards.

Qualifications

• Bachelor’s degree in a related field.
• 1-2 years of experience in SEO, preferably with travel or tourism projects.
• Proficiency with SEMrush, Ahrefs and Google Analytics.
• Strong analytical and research skills with attention to detail.
• Excellent written and verbal communication skills.
• GA certification is a plus.

Responsibilities

• Develop and implement SEO strategies to increase visibility and organic traffic.
• Conduct keyword research tailored to tourism and optimize app content and listings.
• Monitor trends and apply best practices for travel-related SEO.
• Optimize content and landing pages; use analytics tools to report on performance.
• Collaborate with content, marketing and development teams to meet SEO goals.

Skills

SEO

Keyword research

Analytical skills

Written communication

Verbal communication

Education

Bachelor’s degree

Tools

SEMrush

Ahrefs

Google Analytics

Job description

Goa App is designed by local Goan youth to address and simplify tourists’ needs, providing insights, recommendations, and support for travelers in Goa. We’re expanding and looking for an experienced SEO Specialist to boost our online presence and drive organic traffic to the app.

Key Responsibilities:

SEO Strategy and Execution:

Develop and implement SEO strategies that align with Goa App’s goals to increase visibility and organic traffic.
Conduct keyword research tailored to the tourism industry and optimize app content, blog posts, and listings.
Monitor industry trends and implement best practices for search engine optimization, especially for travel-related keywords.

Content Optimization and Analysis:

Optimize the app’s content and website landing pages to improve search rankings.
Use tools like Google Analytics, Ahrefs, and SEMrush to analyze traffic and performance metrics, identifying opportunities for improvement.
Report on SEO performance metrics regularly, focusing on user engagement, traffic growth, and conversion rates.

Collaborative Team Support:

Work with the content, marketing, and development teams to incorporate SEO insights into all aspects of the Goa App.
Assist in setting clear SEO objectives and ensure the team meets project deadlines and goals.
Support cross-functional initiatives to ensure consistent messaging and high SEO standards.

Qualifications:

Bachelor’s degree, or a related field.
1-2 years of experience in SEO, preferably with experience in travel or tourism-focused projects.
Proficiency in SEO tools (SEMrush, Ahrefs, Google Analytics) and a solid understanding of SEO fundamentals.
Strong analytical and research skills with a keen eye for detail.
Excellent written and verbal communication skills.
Google Analytics certification is a plus.

What We Offer:

Competitive salary with benefits based on experience.
Opportunities for growth and learning in a dynamic environment.
Flexible work environment with a chance to experience the Goan lifestyle.

Bonus Skills:

Familiarity with travel and tourism trends.
Experience in lead generation or marketing in the tourism sector.
If you’re passionate about SEO and want to be part of a team that’s dedicated to enhancing the tourist experience in Goa, we’d love to hear from you!