Search Engine Optimization Executive

ZTS Infotech; Kolkata District; On-site; INR 279,000 - 390,600; Full time

Benefits offered by this job

Health insurance

Job summary

A digital marketing agency in Kolkata is seeking a talented SEO Executive to enhance clients' digital reputation through effective SEO strategies. Responsibilities include conducting keyword research, developing SEO techniques, and analyzing performance using analytics tools. Ideal candidates have 1 to 2 years of SEO experience and a bachelor's degree or equivalent. This role does not offer work-from-home arrangements.

Qualifications

• 1 to 2+ years of SEO experience required.
• Technical knowledge of search algorithms and how they apply to SEO is needed.
• Ability to analyze data and identify trends.

Responsibilities

• Conduct keyword research and competitor analysis.
• Develop on-page and off-page SEO techniques.
• Use website analytics tools to collect and analyze data.
• Stay updated with developments in search engine marketing.
• Suggest changes to improve SEO positions.

Skills

Keyword research

On-page SEO

Off-page SEO

Analytical skills

Creative thinking

Education

Bachelor's degree or diploma

Tools

Google Analytics

SEMrush

Ahrefs

Uber Suggest

WebTrends

Job description

Overview

Our organization is looking for a talented SEO Executive to join our team. The successful candidate will be responsible for executing SEO projects to improve our clients’ digital reputation through audience growth and engagement. As an SEO Executive, you will have a comprehensive understanding of proper search engine optimization techniques and be able to collaborate with clients to meet project requirements on time.

Our team is composed of individuals who have a profound understanding of digital marketing and continuously explore creative solutions. We are searching for an enthusiastic SEO executive who shares our passion for this industry and is committed to achieving our mutual objectives. If you possess these qualifications, we welcome you to apply for this role.

Benefits include health insurance. Pulled from the full job description. DO NOT call on Website’s Phone number. Our company does not offer work-from-home arrangements, and we never request payment for job. Please beware of fraudulent job offers from scammers.

Responsibilities and Duties

• Conduct keyword research and competitor analysis, including backlink analysis.
• Develop advanced knowledge of on-page and off-page SEO techniques, optimizing meta tags, URLs, keyword density, and content mapping.
• Use website analytics tools such as Google Analytics, SEMrush, Ahrefs, Uber Suggest, and WebTrends to collect and analyze data and results, identify trends and insights to achieve maximum ROI in organizing campaigns.
• Possess working knowledge of basic Internet technology, including HTML and CSS.
• Stay up-to-date with the latest developments in search engine marketing, including search engine algorithms for Google, Bing, and Yahoo Search.
• Suggest necessary changes to content, linking, website architecture, and other factors to improve SEO positions for target keywords.
• Should have creative thinking ability as well as find strategies to identify and resolve problems.

Qualifications

• A graduate or diploma degree or equivalent work experience.
• 1 to 2+ years of SEO experience.
• Technical Knowledge of search algorithms, search engines and how they apply to SEO.
• Excellent knowledge of website analytics, SEO, internal and external linking knowledge and site architecture.
• Knowledge of data analysis and your own critical thinking ability to solve problems and identify opportunities.
• Ability to work within a team and independently.

Location

Kolkata: Reliably commute or planning to relocate before starting work (Required)

Education

Bachelor’s (Preferred)

Experience

SEO: 1 year (Preferred); total work: 1 year (Preferred)