SEO Executive

Hospitality Minds; Mumbai; On-site; INR 600,000 - 800,000; Full time

Job summary

A dynamic hospitality firm in Mumbai seeks an experienced SEO specialist to enhance search engine performance. Responsibilities include conducting market research, developing content strategies, and optimizing SEO practices. Candidates should be proficient in tools like Google Analytics and Semrush, with a solid understanding of SEO trends and techniques. This role offers an opportunity to influence brand messaging across multiple platforms.

Qualifications

• Experience in Search Engine Optimization.
• Strong analytical skills with the ability to interpret data.
• Ability to develop content strategies aligned with business goals.

Responsibilities

• Conduct in-depth market research to understand industry trends.
• Define content goals and messaging for various platforms.
• Develop and execute content strategies aligned with target audience needs.
• Create SEO-optimized content and maintain content calendars.
• Monitor content performance metrics and refine strategies.
• Collaborate with web development team for technical SEO optimization.

Skills

SEO tools proficiency

Market research skills

Data analysis

Content strategy development

Tools

Google Analytics

Google Search Console

Semrush

Job description

Hospitality Minds is looking for an experienced and motivated SEO (Search Engine Optimization). You will be responsible to maintain and improve our Search Engine Optimization results across multiple categories and enable the business to provide customized services to customers.

Key Responsibilities

• Conduct in-depth market research to understand industry trends, target audience preferences, and the competitive landscape.
• Define content goals, messaging, and tone of voice for various platforms and channels.
• Develop and execute content strategies that align with business objectives and target audience needs.
• Create and maintain content calendars, overseeing the production and distribution of high-quality, SEO-optimized content.
• Collaborate with cross-functional teams to ensure brand messaging and cohesive content experiences.
• Perform content audits and provide recommendations for optimizing content performance.
• Monitor content performance metrics, analyze data, and use insights to refine strategies.
• Stay updated with emerging SEO trends, techniques, and best practices.
• Proficient in using SEO tools such as Google Analytics, Google Search Console, and Semrush to track keyword rankings, grow organic traffic consistent, and enhance backlink profiles.
• Generate actionable SEO reports and make data-driven recommendations.
• Keep abreast of search engine algorithm updates and adjust strategies accordingly.
• Conduct keyword research to identify high-potential keywords and create content around them.
• Stay informed about competitors' SEO strategies and recommend competitive actions.
• Provide guidance on on-page and off-page SEO best practices.
• Collaborate with the web development team to ensure technical SEO optimization.
• Assist in the creation of visually engaging presentations for SEO-related initiatives.